Google Advertising (PPC - pay per click) is one of the channels of Internet marketing, which allows you to attract potential buyers and increase sales.
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Work with the target audience, the selection of interests of social factors
Return and re-engagement with the target audience
Dynamic change in the cost of advertising from the time of day, competition and other factors
Wide coverage of the target Internet audience
Quick start and leadership after the first day of advertising
Increase brand awareness
By ordering contextual advertising you will receive
By ordering ads on the Display ads, you will receive
By ordering remarketing, retargeting, you’ll get
By ordering commercial advertising you will receive
we communicate, learn everything about the company, find out the goals and objectives of the project
we coordinate the details and sign the contract
compose ads / draw a banner / form a feed
make the necessary ajustments
start the PPC and optimize it
we make a report on the results of the advertising campaign
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The Internet today is a huge business platform. With its help, business-oriented Ukraine is increasing profits. Offline companies are expanding profitability channels, and those whose business is completely moved to online, attract an effective target audience. The main task is the struggle for “warm” customers, because a warm or prepared customer is income and profit. A highly effective solution in the fight for the audience will be to set up contextual advertising.
The context, as specialists abbreviated as this type of online advertising, shows high efficiency. The explanation for this lies in the name itself. An incentive ad is shown only to interested users based on the analysis of search queries by the search engines. So, contextual advertising of a company’s website, an online store or a service “pops up” in an ad unit after the introduction of relevant thematic phrases:
It is beneficial for the company and convenient for the consumer. The benefit is spending your money on showing ads. Convenience - the client saves time, quickly finds his supplier, etc.
If you order the setting of contextual advertising from professionals in the field of Internet marketing, you can get new effective customers in a matter of hours. Currently, the most popular search engines are Google and Yandex. It is in their search bars that most potential customers enter their queries. Therefore, to promote a brand, promote goods and services, it is used:
Today it is impossible to confidently say which of these services is better - more efficient, more convenient, where the price is more favorable. Rather, each of them has certain advantages and features, due to differences in the mechanisms of work and methods of regulation. It is fair to say that Yandex Direct and Google Adwords complement each other when organizing and launching advertising campaigns.
Using the AdWords service, you can significantly increase the effectiveness of attracting targeted visitors to your property. This is possible thanks to precise targeting. An additional advantage of targeting, however, is the rationalization of budget expenditures.
Those who choose AdWords ads are paid only for clicks. The number of impressions is not reflected in the cost. Campaign management allows you to:
Direct advertising is preferred by numerous Russian-speaking businessmen and directologists (pros in the Yandex context) due to the advantages:
The advantage of choosing a context is that the cost of contextual advertising can be influenced. Moreover, the point is not only the possibility of auction pricing (whoever paid the most for a click is shown above). The optimization of contextual advertising by specialists works wonders. Moreover, even in the most “expensive” or competitive niche, the development of a competent flexible strategy allows you to get the maximum financial effect at the lowest cost and strengthen your competitive position.
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