site contextual advertising

The Internet today is a huge business platform. With its help, business-oriented Ukraine is increasing profits. Offline companies are expanding profitability channels, and those whose business is completely moved to online, attract an effective target audience. The main task is the struggle for “warm” customers, because a warm or prepared customer is income and profit. A highly effective solution in the fight for the audience will be to set up contextual advertising.

The context, as specialists abbreviated as this type of online advertising, shows high efficiency. The explanation for this lies in the name itself. An incentive ad is shown only to interested users based on the analysis of search queries by the search engines. So, contextual advertising of a company’s website, an online store or a service “pops up” in an ad unit after the introduction of relevant thematic phrases:

• Are people interested in plastic windows? The search engine will offer short abstracts with a link to the website of firms involved in the manufacture and installation.
• Are cosmetologists interested in a particular city? Thoughtful maintenance of contextual advertising will offer the user a virtually ready-made solution - a brief information with a link to the master or salon.

It is beneficial for the company and convenient for the consumer. The benefit is spending your money on showing ads. Convenience - the client saves time, quickly finds his supplier, etc.

Order setting up contextual advertising in Promodex

If you order the setting of contextual advertising from professionals in the field of Internet marketing, you can get new effective customers in a matter of hours. Currently, the most popular search engines are Google and Yandex. It is in their search bars that most potential customers enter their queries. Therefore, to promote a brand, promote goods and services, it is used:

• setting up Google AdWords contextual advertising;
• setting up contextual advertising Yandex Direct.

Today it is impossible to confidently say which of these services is better - more efficient, more convenient, where the price is more favorable. Rather, each of them has certain advantages and features, due to differences in the mechanisms of work and methods of regulation. It is fair to say that Yandex Direct and Google Adwords complement each other when organizing and launching advertising campaigns.

Setting up Google AdWords contextual advertising

Using the AdWords service, you can significantly increase the effectiveness of attracting targeted visitors to your property. This is possible thanks to precise targeting. An additional advantage of targeting, however, is the rationalization of budget expenditures.

Those who choose AdWords ads are paid only for clicks. The number of impressions is not reflected in the cost. Campaign management allows you to:

• achieve rationalization of spending by selecting the optimal combination of cost per click and the resulting return;
• attract only interested CA, due to which the conversion of conversions to real orders is significantly increased, increasing the amount of the average check;
• create ad groups, including in different languages;
• promptly make adjustments.

Setting up Yandex.Direct contextual advertising

Direct advertising is preferred by numerous Russian-speaking businessmen and directologists (pros in the Yandex context) due to the advantages:

• high efficiency of obtaining the first results;
• mobility - the ability to manage mobile traffic by setting up campaigns for viewing from mobile devices;
• profitability - democratic, well-regulated pricing rules;
• targeted targeting thanks to a professional management mode (there is also an easy one - for beginners, with minimal capabilities) and retargeting thanks to the Yandex.Metrica connection;
• Enter not only key phrases, but also negative keywords for more precise targeting

Cost of contextual advertising

The advantage of choosing a context is that the cost of contextual advertising can be influenced. Moreover, the point is not only the possibility of auction pricing (whoever paid the most for a click is shown above). The optimization of contextual advertising by specialists works wonders. Moreover, even in the most “expensive” or competitive niche, the development of a competent flexible strategy allows you to get the maximum financial effect at the lowest cost and strengthen your competitive position.