SUBMIT
APPLICATION

Background

AMIC Energy is a fuel company that was tasked with running an advertising campaign aimed at popularizing the company's discount action on social networks. Facebook and Instagram were chosen as platforms for the promotion of the discount action.

Amic Energy
Amic Energy
Amic Energy
Amic Energy
Amic Energy
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Amic Energy
Amic Energy
Amic Energy
Amic Energy
Amic Energy

Business Challenges

Before developing the project, we identified the main tasks that needed to be implemented:

  1. An analysis of the company's competitors and their advertising activities in the digital space was made.
  2. Develop advertising creatives to promote the discount promotion on social networks.
  3. Work out the target audiences for the advertising campaign.
  4. Adjust the advertising campaign as it is carried out to achieve the most effective results.
  5. Carrying out a marketing cut of the results of an advertising campaign after its completion.

Audience

The Promodex team decided to implement the project in the following stages:

  1. Perform niche and competitor analysis to identify the strengths and weaknesses of the company.
  2. Analyze the Ukrainian market to identify the most responsive audience.
  3. Create an ad concept.
  4. Work out the target audiences for the advertising campaign.
  5. Monitoring and conducting an advertising campaign.
  6. Realize the ad campaign.

The advertising campaign was carried out within 2 weeks and showed high efficiency. As a result, it was possible to cover more than 5.5 million active Facebook and Instagram users from Ukraine.

  1. As a result of the advertising campaign, it was possible to achieve a total cost of less than $100 per 100,000 ad impressions.
  2. As a result of the advertising campaign, installs of the corporate mobile application increased by 250% compared to the previous month.
  3. The number of brand mentions in social networks and online resources increased by 15%.

Amic Energy

Technical Information

The target audience of the advertising campaign is the owners of budget and middle-class vehicles from Ukraine aged 25 to 50 years.

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Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

A team of 4 people took part in the project implementation: project manager, marketer, designer, and Facebook & Instagram ads specialist.

Adaptive Version

We chose the most popular device resolutions that provide comfortable viewing of site pages at different screen resolutions and on mobile devices.

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