SUBMIT
APPLICATION

Background

SHOOTING RANGE "ART BULLET" - a shooting range in Kyiv, a shooting complex is open to everyone who considers himself a real shooter or wants to master shooting skills. Conduct individual and group classes for a wide audience. Among the clients are athletes, law enforcement officers, law enforcement and paramilitary structures, employees of private security companies, and detective agencies. And also, lovers of shooting sports and beginners - those who for the first time discovered the fascinating world of bullet shooting. The most comfortable and safe conditions for staying in the shooting range were created for them. And the task of the club is to educate everyone interested in this dynamic sport.

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Business Challenges

The customer approached us with the task of combining the services of the club and the sale of goods on one site, to show the life of the company. Before developing the project, we identified the main tasks that needed to be implemented:

  • Develop a concept of the project
  • Perform a comprehensive development of all functional sections of the project
  • Work out the UI/UX of the website to ensure the most comfortable user interaction with the project
  • Develop the design of the website
  • Technical implementation of the project, including the special scripts for displaying data in a convenient format
  • Filling the project with content

Audience

The target audience of the project is divided into the following parts:

  • Sportsmens
  • Employees of law enforcement agencies, law enforcement, and paramilitary structures
  • Employees of private security companies and detective agencies
  • Shooting enthusiasts and beginners

The Promodex team decided to implement the project in the following stages:

  1. Perform niche and competitor analysis to identify strengths and weaknesses
  2. Explore the client's business from the inside
  3. Create a project concept and work out a complete specification
  4. Perform analysis of search queries to compile the semantic core of the website
  5. Create a site structure based on the semantic core
  6. Work out the UI/UX of the project based on the analytics
  7. Implement website design
  8. Implement the required work pool on the front-end and back-end parts
  9. Test the project, including load tests, usability, performance, and security
  10. Filling the project with content
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Technical Information

A team of 8 people took part in the project implementation: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, front-end developer, back-end developer, and QA specialist.

The site was developed on the Opencart platform, as this technology meets all technical requirements, and also allowed us to implement all the necessary functions.

Opens correctly on desktop browsers:

  • Chrome (63+)
  • Firefox (58+)
  • Opera (50+)
  • Safari (10+)
  • Edgе (12+)

Responsive version of the website:

  • Full-width starts at 1200px
  • The tablet version starts at 768px wide
  • The mobile version starts at 320px wide

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Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The Promodex team implemented a turnkey solution within 28 days: from the client's request to the implementation of the website.

  1. The main emphasis is on the site design: we created a beautiful preloader; transferred the corporate identity of the club to web design; allocated a corporate part and an online store
  2. The site is divided into 3 main sections: product catalog, shooting range services, and training
  3. Separately implemented integration with the CRM system
  4. The button for recording to the shooting range with the choice of a free date is highlighted
  5. An SEO filter was placed in the product catalog, which allows you not only to easily select a product but also to promote filtering pages
  6. When planning the project, we considered all the possibilities of the club, based on which we created the most convenient structure
  7. Analytics services have been configured
  8. Due to the quality optimization of the website, the site is in the green zone in terms of site loading speed
  9. As a result of a test advertising campaign, we received 8 new clients to the shooting gallery in 12 days and 5 sales in 14 days

Adaptive Version

We chose the most popular device resolutions that provide comfortable viewing of site pages at different screen resolutions and on mobile devices.

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