Crypto Monitoring Platform

Analytical system for cryptocurrency exchanges monitoring

Background

CryptoMonitors is a complex and multifunctional project, which is an analytics system for cryptocurrency exchange offices. With the help of the service, users have the opportunity to choose the optimal exchange rate for cryptocurrencies on the market, as well as study reviews of exchange offices, etc.

Business Challenges

The client set the following business tasks that needed to be implemented by the project team:

Creation of a web portal with an original interface and catchy design
Implementation of a huge number of parsers of cryptocurrency exchange rates in different exchange offices
Prepare the website for search promotion in the Google search engine

Audience

The target audience of the project has 3 key segments:

Users who are looking for the best cryptocurrency exchange rates
Exchange office owners
Potential B2B partners

The Promodex team decided to implement the project in the following stages:

Conduct niche and competitor analysis
Analyze the cryptocurrency market to identify the most popular and favorite cryptocurrency exchange offices by active Internet users
Analyze search queries to compile the basic semantic core of the website
Compose the structure of the website based on the semantic core
Work out the UI/UX of the project based on the analytics
To implement the design of the site, taking into account the main requirement of the client - visual simplicity. However, at the same time, do not miss the internal search engine optimization of the resource
Implement the required pool of work on the front-end and back-end parts, including a huge number of web-based parsers
Test the result, including a small advertising campaign, to evaluate how the created solution will be perceived by potential customers and CryptoMonitors employees

Technical Information

A team of 10 people took part in the project implementation: project manager, business analyst, marketer, UI/UX specialist, front-end developer, back-end developers (1 senior and 2 middle developers), and 2 QA specialists.

The following technology stacks and frameworks/cms were used to implement the project: PHP, JavaScript, jQuery, Laravel, MySQL, HTML5, CSS3, and Bootstrap.

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Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The Promodex team developed a turnkey solution within 124 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The resource page loading time fully meets the Google search engine requirements, which is very important for the SEO optimization of the site.
As a result of the research advertising campaign, about 90% of respondents positively assessed the website design and service capabilities.
When running a test ad campaign, we got a huge number of users' feedback that fully confirmed that the platform's UI/UX fully meets users' expectations.
Due to high-quality internal optimization of the resource, search traffic to the site after 4 months was already about 300 users per day, which is a big figure for such a niche solution, especially considering that a rather small budget was invested in SEO promotion. The result was achieved mostly through competent internal optimization.

During the development of the project, not only the problem of parsing data from a huge number of sources was solved, but also the problem of storing a large amount of information in a distributed server infrastructure. Promodex developers have developed a technical solution that combines 20 VPS into one network, each of which is used as an agent for data parsing, as well as a space for storing historical data on exchange rates since the history of exchange rates is stored for all exchangers and charts are built historical data.