JustVPS is a Singapore-based hosting company providing dedicated and virtual server rental services. For the company, it was necessary to develop a corporate website adapted for promotion in the Google search engine.
The client set the following business tasks that needed to be implemented by the project team:
- Creation of a corporate website with an easy and original interface.
- Implementation of service calculators, within the framework of which the cost of services is calculated depending on the choice of the type of services and the timing of the provision of services.
- Implement a domain name capture check within the corporate website.
- Prepare the site for search promotion in the Google search engine.
The Promodex team decided to implement the project in the following stages:
- Conduct niche and competitor analysis.
- Analyze JustVPS products to identify the most popular and favorite services by active Internet users.
- Analyze search queries to compile the basic semantic core of the website.
- Compose the structure of the site based on the semantic core.
- Work out the UI/UX of the project based on the analytics.
- To implement the design of the site, taking into account the main requirement of the client - visual simplicity. However, at the same time, do not miss the internal search engine optimization of the resource.
- Implement the required pool of work on the front-end and back-end parts, including service calculators.
- Test the result, including a small advertising campaign, to evaluate how the created solution will be perceived by potential customers and JustVPS employees.
The Promodex team developed a turnkey solution within 30 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.
- The resource page loading time fully meets the Google search engine requirements, which is very important for the SEO optimization of the site.
- As a result of the research advertising campaign, about 90% of respondents positively assessed the website design.
- When running a test ad campaign, we got a conversion rate of 2.5%, which is a very high rate for such a niche.
- Due to high-quality internal optimization of the resource, search traffic to the site after 3 months was already about 75 users per day, which is a big figure for such a niche solution, especially considering that a very small budget was invested in SEO promotion. The result was achieved mostly through competent internal optimization.
The target audience of the project has 3 key segments:
- Existing users of the company's products who want to use a personal dashboard and find information about the company and its services.
- Potential clients for VPS-hosting, VDS-hosting, etc.
- Potential B2B partners of the JustVPS company.
The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.
A team of 7 people took part in the project implementation: project manager, business analyst, marketer, UI/UX specialist, front-end developer, back-end developer, and QA specialist.
We chose the most popular device resolutions that provide comfortable viewing of site pages at different screen resolutions and on mobile devices.