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Background

Orange Club is one of the leading international companies in the field of balanced nutrition, which helps millions of people around the world to lead an active and healthy lifestyle.

Orange Club
Orange Club
Orange Club
Orange Club
Orange Club
Orange Club
tablet
Orange Club
Orange Club
Orange Club
Orange Club
Orange Club
Orange Club

Business Challenges

Orange Club is one of the leading international companies in the field of balanced nutrition, which helps millions of people around the world to lead an active and healthy lifestyle.

Audience

Target audience - men and women from 18 to 70 years old who have problems with being overweight.

We have identified the main stages of the project implementation:

  1. To study the features of the company's products;
  2. Conduct an analysis of the target audience, and competitors;
  3. Develop a website prototype and technical documentation;
  4. Work out the UI / UX of the project based on the analytics;
  5. Develop design layouts using the corporate identity of the company;
  6. Develop an online store;
  7. Test the project, including a usability test.

Orange Club

Technical Information

A team of 7 people took part in the project implementation: project manager, UI/UX specialist, SEO specialist, graphic designer, front-end and back-end specialists, and QA specialist.

The site was developed on OpenCart CMS, cause this framework meets all technical requirements, and also allowed us to implement all the necessary functions.

Opens correctly on PC in browsers:

  • Chrome (63+)
  • Firefox (58+)
  • Opera (50+)
  • Safari (10+)
  • Edge (12+)

Responsive version of the site:

  • Full-width 1200px
  • The tablet version is 768px wide
  • The mobile version is 320px wide

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Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

In 22 days we have developed a website that has:

  1. A unique modern project design has been developed.
  2. The corporate website includes information about the company and weight loss programs.
  3. Implemented the ability to pay online.
  4. The user's account includes a weight loss diary, a nutrition diary, a collection of recipes, and charts with key indicators, such as changes in weight and body volume,% of muscle mass, and other important indicators.
  5. Completed integration with CRM system.
  6. The site has a high loading speed according to PageSpeed ​​Insights.
  7. Performed basic internal SEO optimization of the site.
  8. Complete testing of the site was carried out: testing the functionality and layout of the site, load tests, and usability tests.

Adaptive Version

We chose the most popular device resolutions that provide comfortable viewing of site pages at different screen resolutions and on mobile devices.

small phone phone laptop computer
phone

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