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Background

The company "STEELVEST" was founded in 2009 as a manufacturing enterprise producing thin-walled electric-welded pipes. In addition to the standard set of services, such as cutting to size and delivery by our vehicles, the company "STEELVEST" provides the following portfolio of partner services:

  • Providing a personal manager who provides information support to the client from the moment the application is received until the delivery of the finished product;
  • Development of a program of technical development and cooperation with the client;
  • An individual package of products and services, taking into account the industry specifics of the client's business.

Steelwest
Steelwest
Steelwest
Steelwest
Steelwest
tablet
Steelwest
Steelwest
Steelwest
Steelwest
Steelwest

Business Challenges

The customer set tasks that needed to be implemented by the project team:

  • Develop a corporate website in the corporate style of the company;
  • On the new site, get the maximum conversion by using the latest trends in e-commerce design and usability, functionality;
  • Attract an audience in the Internet environment, bypassing competitors;
  • Increase loyalty to the company;
  • Implementation of adaptive layout for all types of devices;
  • Attract new partners;
  • Collecting user data.

Audience

The target audience of the project is mainly small and large enterprises in the city of Kharkiv and the region, in the eastern part of Ukraine. 

The Promodex team decided to implement the project in the following stages:

  1. Do a niche and competitor analysis to identify strengths and weaknesses.
  2. Conduct an analysis of the target audience and the company's unique selling proposition, and create a new concept for our project.
  3. Perform analysis of search queries to compile the semantic core of the website.
  4. Create a site structure based on the semantic core.
  5. Work out the UI / UX of the project based on the analytics.
  6. Implement website design following the company's brand book and modern web design trends.
  7. Implement the required pool of work on the front-end and back-end parts.
  8. Test the project, including load tests, usability, performance, and security.
Steelwest

Technical Information

A team of 6 people took part in the project implementation: project manager, UI/UX specialist, SEO specialist, front-end developer, back-end developer, and QA specialist.

The site was developed using a site management system and CMS Opencart, as this platform meets all technical requirements, as well as customer preferences.

Opens correctly on PC in browsers:

  • Chrome (63+)
  • Firefox (58+)
  • Opera (50+)
  • Safari (10+)
  • Edge (12+)

Responsive version of the site:

  • Full-width 1200px
  • The tablet version is 768px wide
  • The mobile version is 320px wide

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Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The Promodex team implemented a turnkey solution in 17 working days: from the approval of the project concept to the implementation of the website and its launch.

  • The site is in the PageSpeed ​​Insights green zone, which was an important parameter for the site's SEO optimization.
  • The design and structure of the site correspond to modern trends and usability and differ from competitors' sites.
  • A convenient product catalog has been implemented, which is the most convenient for the target audience.
  • Due to the well-thought-out basic optimization of the website, in the first 4 months, the site got into the TOP 10 search results for high-frequency key queries.

Adaptive Version

We chose the most popular device resolutions that provide comfortable viewing of site pages at different screen resolutions and on mobile devices.

small phone phone laptop computer
phone
Steelwest
Steelwest
Steelwest
Steelwest
Steelwest
Steelwest

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