Still Cool

Ecommerce for vintage music records and accessories shop

Background

Still Cool is a company specializing in the sale of vintage music records and accessories. The company has a relatively small niche. So the most important thing for the client was to identify the market positioning of his business while developing an online store. The Promodex team had the sophisticated task to combine vintage retro style with modern technologies that require high resource loading speed and competent SEO optimization.

Business Challenges

The client set the following business tasks that had to be implemented by the project team:

Create a niche modern online store for a narrow niche of vintage music records and accessories for them.
Make the website user-friendly for potential buyers, as well as meet all the necessary technical requirements for good performance in SEO.
Combine the unique vintage design with modern technology within the website.
Provide internal optimization of the web resource to make the website ready for the future SEO promotion of the online store.

Audience

The target audience of the project has 2 key segments:

Vintage record lovers.
Collectors looking for rare records to add to their collections.

The Promodex team decided to implement the project in the following stages:

Make niche and competitor analysis.
Analyze search queries to compile the basic semantic core of the website.
Compose the structure of an online store based on the semantic core.
Work out the UI/UX of the project based on the made analysis.
To implement the design of the website, taking into account the main requirement of the client - observance of the vintage style. However, at the same time, do not miss the internal search engine optimization of the resource.
Implement the required pool of work on the front-end and back-end parts.
Test the result, including conducting a small advertising campaign to assess how the created solution will be perceived by potential customers, as well as to measure the conversion capability of the online store.

Technical Information

A team of 7 people took part in the project implementation: project manager, business analyst, marketer, UI / UX specialist, front-end developer, back-end developer, and QA specialist.

The following technology stacks and frameworks/cms were used to implement the project: PHP, JavaScript, jQuery, OpenCart, MySQL, HTML5, CSS3, and Bootstrap.

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Estimate Project

Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The Promodex team developed a turnkey solution within 35 working days: from the main idea to the implementation of an online store and conducting a research advertising campaign to assess the perception of a new product by users.

The resource page loading time fully complies with the requirements of the Google search engine, which was an important parameter for the SEO optimization of the site.
As a result of the research advertising campaign, more than 85% of respondents positively assessed the new site design.
When running a test ad campaign, we got a conversion rate of 2.8%, which is a very high rate.
Due to high-quality internal optimization of the resource, search traffic to the site after 3 months was already 50 users per day, which is a big figure for such a niche solution, especially considering that no budget was invested in SEO promotion. The result was achieved only through competent internal optimization.