Supplier of power tools in Western Europe

The TYKWALAND online store is a dynamically developing company that has been on the Ukrainian market for over 10 years. Over the years, they have provided excellent customer service, provided an excellent range of goods, which is always replenished and updated. Thousands of customers use the store every day. They have goods that will be useful to everyone in everyday life, work, leisure, and just for the soul.

We received a very interesting task - to transfer offline business to online. The client has several offline points in different cities in Ukraine, but there was no online store. The essence of the task was not just to develop a website, but to think over a business idea: how offline points will be synchronized with an online store, convert price lists into an online format, organize the work of managers, etc. Before developing the project, we identified the main tasks that needed to be implemented:

• Make research on the client's business to find out how everything works now, and give recommendations on what and how to improve, and what to add.
• Explore competitors, their chips, and mistakes.
• To study the platforms where the target audience most often lives, and highlight their preferences and priorities.
• Develop a concept of the project.
• Perform a comprehensive development of all functional sections of the project.
• Work out the UI/UX of the web portal to ensure the most comfortable user interaction with the project.
• Develop the design of the web portal.
• Technical implementation of the project, including the special scripts for displaying data in a convenient format.
• Filling the project with content.

The target audience is quite wide, as there are more than 600,000 different items of goods in the online store, which allows you to cover the needs of any user.

A team of 8 people took part in the project implementation: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, front-end developer, back-end developer, and QA specialist.

The site was developed on the Opencart platform, as this technology meets all technical requirements, and also allowed us to implement all the necessary functions.

Opens correctly on desktop browsers:

• Chrome (63+)
• Firefox (58+)
• Opera (50+)
• Safari (10+)
• Edgе (12+)

Responsive version of the website:

• Full-width starts at 1200px
• The tablet version starts at 768px wide
• The mobile version starts at 320px wide

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The Promodex team implemented the design project within 35 days: from the client's idea to the implementation of the online store and its launch.

• A multifunctional online store has been developed, which perfectly combines ease of use and style.
• Related options implemented.
• Integration with 1C ERP, SMS mailing services, and marketplaces has been completed.
• The site has a high loading speed.
• Set up voice search on the site.
• We implemented several types of promotions, in addition to the standard ones: depending on the amount of the order; the number of goods in the basket; random gifts to order.
• There is a loyalty system - the accumulation of bonuses.
• Added a bulletin board that allows you to post ads about user services.
• Also, we carried out internal SEO optimization, which allowed us to reach the TOP 20 in terms of high-frequency queries in the first month.
• In the first 2 months of work, the client received more than 150 new clients without using advertising.