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Background

Youneedtea is an online store of tea, coffee, and accessories. The company supplies products to large organizations, cafes, restaurants, offices, and retail users. 

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Youneedtea
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Youneedtea
Youneedtea
Youneedtea
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Youneedtea

Business Challenges

Before developing the project, we identified the main tasks that needed to be implemented:

  • Develop an online store selling elite tea.
  • The main emphasis should be placed on the breadth of the product range and a convenient filter for selecting tea and coffee.
  • Increase conversion by using the latest trends in e-commerce design and usability.
  • Establish promotion of the company and online sales through an online store.
  • Represent the company on the Internet, and increase the number of partners.

Audience

The target audience of the project is cafes, offices, hotels and restaurants, and retail and wholesale distributors of tea and related equipment.

The Promodex team decided to implement the project in the following stages:

  1. Perform a niche and competitor analysis to identify strengths and weaknesses, and compare them with the company's unique selling proposition.
  2. Perform analysis of search queries to compile the semantic core of the website.
  3. Create a site structure based on the semantic core.
  4. Work out the UI / UX of the project based on the analytics.
  5. Write technical documentation.
  6. Implement design layouts for the PC and mobile versions of the site.
  7. Implement the required pool of work on the front-end and back-end parts.
  8. Set up the import/export plugin.
  9. Test the project, including load tests, usability, performance, and security.

Youneedtea

Technical Information

A team of 6 people took part in the project implementation: project manager, UI/UX specialist, SEO specialist, front-end developer, back-end developer, and QA specialist.

The site was developed using a site management system and CMS Opencart, as this platform meets all technical requirements, as well as customer preferences.

Opens correctly on PC in browsers:

  • Chrome (63+)
  • Firefox (58+)
  • Opera (50+)
  • Safari (10+)
  • Edge (12+)

Responsive version of the site:

  • Full-width 1200px
  • The tablet version is 768px wide
  • The mobile version is 320px wide

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Value Delivered

The Promodex team developed a turnkey solution within 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to assess the perception of a new product by users.

The Promodex team implemented a turnkey solution within 19 working days: from approving a website prototype to developing an online store.

  • The site is in the PageSpeed ​​Insights green zone, which was an important parameter for the site's SEO optimization.
  • An additional filter for selecting tea and coffee by country and other parameters has been implemented.
  • An SEO filter is implemented in the product catalog, which is also visually designed: color icons, country flags, packaging icons, etc.
  • An infographic was added to the product card on how to brew tea/coffee.
  • According to the test results, a group of the target audience spoke positively about the site's usability, functionality, and atmosphere. We received 92% positive feedback, in particular on the ease of selection of products.
  • Due to the high-quality optimization of the website, in the first 4 months, the site will increase organic traffic by 173%.
  • 8 months after the development of the site, the Customer noted not only the number of new customers but also partners.

Adaptive Version

We chose the most popular device resolutions that provide comfortable viewing of site pages at different screen resolutions and on mobile devices.

small phone phone laptop computer
phone
Youneedtea
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Youneedtea

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