Europe Medicine Medical Portal Case Study

Client

Europe Medicine is an international company based in Tartu, Estonia, that arranges personalized treatment, diagnostics and rehabilitation programs at clinics in the European Union. It acts as an intermediary between the patient and the clinic and supports the client from choosing a program to getting results. The website has to turn visitors into clients who seek medical care through the platform.

Challenges

The company needed a new medical portal combining information about services, commercial offerings and convenient navigation for patients from different countries.

The audience includes patients from Ukraine and Europe seeking treatment at trusted clinics abroad; people with chronic conditions; patients who need complex or urgent treatment; medical tourists; and patients' relatives and caregivers.

More inquiries: guide visitors from the first visit to submitting a request.
Fast clinic selection: filtering by country, type of service and specialty.
Instant contact: call center integration and a contact form.
International audience: a multilingual interface.
Search visibility: SEO optimization for organic traffic.

Solution

Medical tourism market analysis. We studied the strengths and weaknesses of medical intermediary platforms and identified the client's unique advantages.
A structure built around choice. The main sections are clinics, services, countries, reviews, blog and contacts, with navigation built around user and search engine queries.
Design that builds trust. Mockups focused on clear presentation of information, visual trust and a simplified form for contacting a specialist.
Clinic catalog and inquiries. We implemented a catalog of clinics and procedures with filters, multilingual support, content editing via the CMS, and email and call center integration.
Launch and growth. After testing across browsers and devices, the site moved to technical support: Promodex updates it, adds new treatment areas and expands the content.

Results

A multilingual website in Ukrainian, English and Estonian with intuitive navigation.
A catalog of medical specialties and services with filters and detailed clinic and procedure pages.
An online request form that lets patients quickly reach a company representative.
Dedicated pages for each country and treatment area make information easier to find.
Basic SEO optimization and readiness for promotion in Google.

Technical details

Platform: Laravel, PHP, JavaScript, jQuery, custom responsive theme.
Integrations: call center, email via SMTP, Google Analytics, Google Maps, Google Search Console.

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