Still Cool Vinyl Record Store Case Study

Client

Still Cool is a niche London-based online store for retro records and accessories. It offers collectible vinyl records to vintage music lovers in different countries and combines classic style with a modern online experience. That is why the site had to be not just a store but also a showcase for analog sound culture.

Challenges

The online store was launched from scratch for an international audience. Vinyl buyers know exactly what they want and expect the site to have the right atmosphere, so it had to sell not only through its selection but also through its style.

The main customers: collectors looking for rare and classic records, DJs for whom vinyl is their primary format, and fans of 70s–80s retro culture.

A recognizable retro style: a 70s–80s aesthetic that highlights the brand's atmosphere.
Easy record selection: a multi-level catalog, filters, sorting and full descriptions.
Shopping from any device: responsiveness and fast loading.
Search traffic: a site structure ready for SEO promotion.

Solution

Niche research. We analyzed the vinyl music market and identified what makes the Still Cool concept unique.
A keyword-driven catalog. We gathered customers' key search queries and built the category structure based on them.
Retro without the inconvenience. We combined vinyl aesthetics with a modern presentation: the brand's atmosphere doesn't get in the way of navigation and record selection.
Custom development on Laravel. The catalog, cart, online payment, order management and admin panel were built from scratch for the store's needs.
Testing and launch. We tested speed, usability and correct operation across devices and browsers, coordinating every decision with the client along the way.

Results

35 business days from kickoff to store launch.
First search traffic 3 weeks after launch.
2.6% conversion rate during a test ad campaign on Instagram and Google Ads.
Over 90% positive ratings from test users for usability, atmosphere and style.
The site became the brand's main online sales channel.