Payments, the card, tickets, bonuses and credit products had to work not as a set of separate services but as one convenient fintech app, with a single web storefront for the entire ecosystem, a separate entry point for business partners, and fintech-grade security.
The audience: private users who pay for services every day, city transit passengers, event-goers, loyalty program members, installment and loan customers, and Telcell’s business partners.
- All payments in one place: more than 600 services, including utilities, fines, taxes, loans and telecom.
- Paperless everyday purchases: QR transit passes and event tickets on your smartphone.
- More reasons to come back: BON bonuses, redeeming points for products, installments and loans.
- Control and security: spending analytics, KYC, biometrics and payment data protection.









