Acme Tools Salesforce Ecommerce Case Study

Client

Acme Tools is a US national retailer of power tools and equipment for construction, renovation and DIY, founded in 1948. The company has more than 10 physical stores in several states and one of the largest online stores in the industry, and works with Milwaukee, DeWalt, Bosch, Makita, Metabo and other brands. For Acme Tools, the online channel means sales across the entire US to both consumers and business customers.

Challenges

The Acme Tools online store catalog has more than 10,000 items, and shoppers need to find a specific tool quickly. At the same time, the client's marketers run advertising across several channels and need to see what works, while the site itself must handle high traffic loads.

Audience: DIY enthusiasts, professional tradespeople and builders, construction companies and contractors buying in bulk or under corporate agreements, and retailers who resell equipment locally.

Fast search in a large catalog: multi-level structure and flexible filters.
Unified sales management: products, orders and promotions in Salesforce Commerce Cloud.
Transparent marketing: full tracking of advertising channels for the client's team.
Convenient payment: PayPal and other payment services.
Ready for high load: a fast site for B2C and B2B buyers.

Solution

Competitor catalog research. We studied the catalog architecture of competing platforms, typical UI/UX patterns in the industry and the audience's needs to understand how buyers search for tools.
Catalog logic. We built a multi-level structure of categories, filters and product pages, and in the design paid special attention to catalog usability on smartphones, tablets and desktops.
Salesforce Commerce Cloud. The platform combines product, order and promotion management with Salesforce CRM integration.
Tracking across multiple ad channels. Together with the client's marketers, we connected GA4, Contentsquare, Facebook Pixel, Reddit, Twitter and Microsoft Ads, as well as PowerReviews for reviews.
Payments, security, speed. We integrated PayPal and the PerimeterX and Signifyd security tools, and tested speed, responsiveness and payment flows.

Results

A catalog of 10,000+ items with flexible filters, categories and images.
PageSpeed in the green zone, with the site optimized for Core Web Vitals.
Order processing automated through Salesforce CRM integration.
Ad campaigns in GA4, Facebook, Twitter and Reddit received full tracking.
Behavioral analytics and personalization via Contentsquare, Pingdom RUM and PowerReviews.
An effective sales channel for B2C and B2B audiences across the entire US.

Technical details

Platform: Salesforce Commerce Cloud, JavaScript, jQuery, Bootstrap.
Integrations: PayPal, Salesforce CRM, Google Analytics 4, Contentsquare, Facebook Pixel, PowerReviews, Blotout EdgeTag, Twitter Ads, Reddit Ads, Microsoft Ads, PerimeterX, Signifyd.

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