AGER Dropshipping Clothing Supplier Case Study

Client

AGER is a Ukrainian supplier of women’s and men’s clothing for dropshipping and wholesale, with a catalog of over 20,000 products. The company works with retail stores, dropshippers and partners: it updates its range quickly and offers a flexible discount system and an easy way to start selling online. For AGER, the website is a working tool for partners: this is where they choose products and place and track orders.

Challenges

AGER needed a platform through which partners work with a large catalog and orders on their own, while the company sees how effective this interaction is.

The main users are dropshippers who need a catalog, flexible terms and simple ordering; online stores buying wholesale for resale; first-time entrepreneurs without their own warehouse; and partners promoting products through their own networks and marketplaces.

Partner self-service: a customer account for placing orders, viewing statuses and managing data.
Convenient catalog browsing: fast access to products from a phone or computer.
Less manual work: automatic processing of orders and notifications.
Performance tracking: analytics and email communication with partners.
Organic traffic: a fast, search-optimized website.

Solution

Dropshipper behavior research. We broke down AGER’s business model and studied how future users search for products and place orders, and designed the interface around them.
Order-focused prototypes. Layouts were built for easy access to products and orders: multi-level categorization and convenient filters.
Partner account. Order creation, statuses, data management, automatic notifications and email confirmations on status changes.
Analytics and newsletters. We connected SendPulse for email marketing, GA4 and Facebook Pixel for analytics, a CRM for basic record-keeping, and a feedback form with email templates.
Pre-release testing. We tested responsiveness, all features, speed and security.

Results

B2B online store with multi-level categorization, filters and a customer account.
Order processing automated: notifications, status changes, email confirmations.
AGER tracks the effectiveness of its partner relationships thanks to integrations with GA4, SendPulse and CRM.
Fast loading and SEO optimization had a positive impact on organic traffic.
A foundation for scaling: the platform helps AGER attract new dropshipping partners.