The medical center works in several specialties at once, and patients need to quickly understand which specialist to see and book an appointment online. The website had to work equally well for local patients, the diaspora and foreigners.
Key patient groups: women aged 25–55 who choose private healthcare; young families looking for a clinic for ongoing care; diaspora patients and foreigners who come as medical tourists; and regular patients for whom booking and fast communication matter.
- More online inquiries: booking a doctor from the website and less load on the front desk.
- A clear service structure: medical specialties, doctors, services and booking are linked together.
- Three language versions: Armenian, Russian and English.
- Trust from the first screen: a design that conveys the clinic's expertise.
- A foundation for promotion: search visibility for medical queries in the region.
