Boolat Play Corporate Website Case Study

Client

Boolat Play is a Ukrainian game development studio whose projects have attracted millions of players and remain relevant years after release. In 2020, the studio became part of the Playrix gaming holding. Its website serves as a platform for recruiting, PR and communication with players and partners.

Challenges

After joining Playrix, the studio decided to rebuild its website and make it as simple as possible for users. The new corporate website had to work simultaneously for the company’s image, hiring and promoting the brand among players.

Site visitors include gamers who follow the studio’s news and releases, candidates looking for jobs in the gaming industry, and investors and partners evaluating the company’s portfolio.

Simplicity: a light, clear interface in the company’s brand style.
Fast hiring: convenient job listings and resume submission without extra steps.
An in-house PR channel: a section for the studio’s news, announcements and publications.
Convenience on any device: fully responsive for phones and computers.

Solution

Niche and competitor audit. We analyzed the niche, competitors, audience needs and industry trends, then built the site structure based on the keyword set.
Minimalist design following the brand book. An interface where each of the three audiences quickly finds what it needs: players find news, candidates find jobs, and partners find information about the studio and its projects.
Job listings with resume submission. Candidates view a position and submit a resume right from the page, with form validation.
News for the PR department. The studio team can easily add publications, announcements and project news through the admin panel.
Pre-launch testing. We tested usability, performance, security and cross-browser compatibility, and optimized images and load speed.

Results

A lightweight responsive website that is easy to use on phones, tablets and computers and simple to scale for the studio’s new needs.
A careers section for viewing positions and submitting resumes without extra steps.
A news section where the PR department can easily add publications and project news.
Fast loading thanks to optimized code and images.
A modern digital image for the studio that supports recruiting and partnerships. The project was delivered in full and on a tight timeline.

Technical details

Platform: Laravel, PHP, MySQL, Bootstrap, jQuery.
Promodex team: 7 specialists: a project manager, a business analyst, a marketer, a UI/UX designer, frontend and backend developers, and a QA specialist.

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