What a Corporate Website Usually Includes
The set of pages depends on the business, but most company websites share a similar backbone:
- a homepage that explains in seconds who you are and how you help customers;
- service or product sections with a dedicated page for each line of business;
- an About page: history, team, facilities, documents, awards;
- a portfolio or case studies with photos and a short description of each project;
- news, articles, or a blog, if the company is ready to update them regularly;
- contacts, a map, lead forms, and careers.
Trust Is the Site's Main Job
On a corporate website, people rarely decide right away. They compare you with competitors, check that you're a real company, and look for proof of experience. So what matters isn't big words but specifics: photos of your actual office and facilities, the names of the people they'll work with, work samples, certifications, and a clear engagement process.
B2B companies also need what business buyers care about: technical specs and downloadable documentation, dealer terms, a list of partners, and the regions you serve. Visitors often forward links to colleagues, so every page needs to make sense on its own.
We help you gather these materials and present them so visitors easily find answers to their doubts.
Who a Corporate Website Is For — and Who Needs Another Format
A full company website makes sense when you have several lines of business, complex services that need explaining, or need search visibility for many queries.
If you sell a single product or are running ads for one service, it's faster and cheaper to start with a one-page website. And if your main goal is online sales with a cart and checkout, you need an ecommerce store, not a corporate site with a catalog.
Platform: WordPress or Custom Development
WordPress is the most popular choice for company websites. It's easy to edit and has plenty of ready-made solutions for forms, multilingual content, and SEO. The downside: without maintenance and updates it becomes vulnerable, and too many plugins slow the site down.
Custom development, for example on Laravel, makes sense when the site is tightly connected to internal systems, has customer accounts, or requires non-standard logic. It's more flexible but needs a bigger budget both upfront and for support.
For a very simple business-card site, a website builder like Wix or Squarespace is sometimes enough. It's inexpensive, but as the company grows, such a site is hard to expand and migrate.
Copy and Content
The most common reason for a delayed launch isn't development — it's copy. A company knows everything about itself, but putting it into words for customers is hard. We suggest starting simple: interview your subject-matter experts, outline the structure of each page, and then write the copy to fit it.
Good corporate website copy is short, specific, and answers the customer's questions: what you do, for whom, how the work goes, roughly what it costs, and what to do next.
Besides copy, the site needs photos and video. If you don't have them, plan a shoot before design starts: then the layouts are built around real materials, not placeholders that have to be adjusted later.
Multilingual Sites and International Markets
If you work with international partners, a version in their language can matter as much as your primary one. We set up separate URLs for each language, correct language tags for search engines, and separate metadata. It's best to have translations done by specialists in your industry: machine-translated terminology can put off a professional audience.
What to Prepare Before We Start
- Your logo, brand identity, and brand guidelines, if you have them.
- Existing copy, presentations, and catalogs — they're a handy source of facts.
- Photos of your office, facilities, team, and completed work.
- A list of competitor sites and sites you like, with an explanation of why.
- A point person at your company who will answer questions and approve materials.
How to Measure Results
A corporate website is judged by the number and quality of inquiries: how many leads, calls, and messages come in, from which pages, and from which sources. We set up analytics so you can see every form submission and phone click, and your sales team can mark which inquiries became customers.
The second metric is visitor behavior: which pages people read the longest, where they leave the site, and whether they reach your contacts. The first data after launch will show which sections to expand and which to simplify.
Common Corporate Website Mistakes
- Writing about yourself instead of the customer. A half-screen About Us section and not a word about the problem you solve.
- Hiding contact details. Your phone number and form should be easy to reach on every page, especially on mobile.
- Empty news and blog sections. A last post from years ago suggests the company is no longer in business. Better to have no section than a neglected one.
- Stock photos instead of real ones. Smiling stock-photo models don't build trust — photos of your shop floor or team do.
- Launching without lead tracking. Then there's no way to tell whether the site brings in customers at all.
What Affects the Cost
- Number of distinct page templates: homepage, services, portfolio, blog, careers.
- Design: adapting a template or custom design to match your brand.
- Content: ready-made copy and photos from you, or content created by our team.
- Language versions and the number of pages in each.
- Integrations: CRM, phone systems, customer accounts, data exchange with internal systems.
FAQ
Will we be able to update the site ourselves? Yes. We set up the admin panel so you can change news, job openings, portfolio items, and copy without a developer, and we show you how.
We already have an old site. What happens to it? First, we check which pages bring in visitors and leads. We keep their URLs or set up redirects so you don't lose search traffic.
Do you handle everything: design, copy, development, marketing? Yes, our team can do all of it. This format is described on our turnkey website development page.
Does a company website need SEO? If customers search for your services on Google, yes. We do basic optimization during development and discuss ongoing SEO separately.
Why Promodex
Our agency portfolio includes 750+ projects completed since 2015. Corporate websites in our portfolio include ETNA-INDUSTRY, Avanta Medical Center, Palma Club Resort, SteelWest, and others. Everything is done by our in-house specialists — from SEO to design and development. We clearly explain what we do and why, and after launch we help your site grow.
