Capricorne Print Shop on OpenCart Case Study

Client

Capricorne is a Ukrainian company that sells printed products to retail and wholesale customers. Its range includes diplomas, covers, notebooks, packaging, branded print materials and other products for businesses and the corporate segment. Some products are sold by the unit, others in packs of different multiples with their own pricing rules, so the company needs a store that reflects this logic correctly.

Challenges

The price of printed products depends on quantity, and many items are sold only in packs. The task was to turn this complex product logic into a clear, fast path to purchase, equally convenient for someone ordering a single notebook and for someone buying a batch.

The store is used by retail shoppers, companies and organizations ordering branded products, wholesale customers, purchasing managers who need an invoice, and regular customers with a customer account.

Transparent pricing: shoppers immediately see the price per unit and per pack and how the cost changes with volume.
Fast product search: a deep catalog, filters and search by name or SKU.
Orders without checking with a manager: the cart and checkout account for packs, quantity, delivery and payment.
Ready for marketing: SEO structure, analytics, product feeds and remarketing.

Solution

We started with the business logic. We mapped out scenarios for retail and wholesale buyers, rules for selling by unit and by pack, quantity discounts and minimum order increments.
A catalog up to 4 levels deep. Categories and subcategories with filters, sorting and SEO copy, plus autocomplete search that finds a product by name or SKU even when the query contains a typo.
Custom pricing logic. The price on the product page and in the cart changes with quantity, and the add-to-cart increment matches the pack multiple. The product page shows photos, video, specifications, availability, the date the price was last confirmed and similar products.
One-page checkout. Nova Poshta delivery to a branch, parcel locker or by courier; payment via LiqPay, by bank transfer or by invoice on request.
Preparing for advertising. We set up analytics, Google Merchant and Facebook feeds and remarketing tools. The interface follows the corporate red, gray and white palette with an emphasis on price readability.

Results

One store for retail and wholesale with different prices depending on product quantity.
Sales by pack with a restricted add-to-cart increment and a clear display of the quantity per pack.
A deep catalog with filters, sorting and fast search by SKU.
A shorter path to purchase thanks to a custom cart and one-page checkout.
The store is ready for advertising: Google and Facebook feeds, analytics, remarketing; convenient management of products, prices and stock.

Technical details

Platform: OpenCart 3.0.2.0, PHP 8.2, MySQL; FilterVier SEO filtering, One Page Checkout.
Integrations: Nova Poshta, LiqPay, Google Analytics, Google Tag Manager, Google Merchant and Facebook feeds, SP SEO Remarketing All In One Pro, price and stock import.

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