DVL Express US Driver Recruitment Website

Client

DVL Express is an American company that hauls oversized freight across the United States. One of its priorities is fast, convenient hiring of drivers from different countries through its own website. That is why the application process has to be transparent and clear for candidates, and the website has to expand the company’s access to new talent.

Challenges

The company needed a new recruitment-focused website: a candidate should quickly understand who the employer is, trust the company, and apply from any device. The site was built as a landing page with an application form, tailored to the US market.

The primary audience is drivers from Ukraine and Eastern Europe looking for official employment in the US or Europe; it also includes transportation companies, partner logistics agencies, and recruiting managers.

More applications from drivers: increase conversion with a convenient structure and a simple form.
Trust in the employer: clearly present the company’s operations, coverage, and advantages.
Accessibility for candidates from different countries: a multilingual interface.
Search traffic: a structure targeting SEO queries in the English-speaking market.

Solution

Recruitment market analysis. We studied the structure and content of the websites of key competitors hiring drivers in the US and identified the advantages on which we built DVL Express’s offer.
Structure built around candidate scenarios. We based the logic of blocks, transitions, and forms on search queries and the main user scenarios, from getting to know the company to submitting an application.
An application form with dynamic logic. The candidate selects a category and attaches resume files, and the application reaches recruiters along with an email notification.
A multilingual responsive website. We developed a custom theme with multilingual support and dynamic content management; every design element serves fast form completion on any screen.
Testing and support. We tested application submission, loading speed, and performance across browsers on mobile and desktop. After launch, the site was handed over to technical support and prepared for promotion.

Results

A careers section where drivers of different categories apply online.
Automated applications: contact forms go directly to the company’s recruiters and managers.
An About section covering DVL Express’s operations, coverage, and advantages: key arguments for candidates.
Modern design and clear navigation build trust in the employer.
The website is ready for Google promotion among the English-speaking US audience.