Correa Watch Strap Online Store Case Study

Client

Correa is a Ukrainian online store for watch straps and accessories. The store offers a warranty of up to 2 years and free diagnostics, and targets shoppers who value quality, a wide selection and affordable prices. For Correa, the website is the store, so a convenient online shopping experience is its top requirement.

Challenges

The range of straps and accessories is large, and shoppers need to quickly find the right option for their watch model. The client needed a simple, clear online store that drives sales growth and brings customers back for repeat purchases.

Shoppers include watch owners who want to replace a strap, enthusiasts and collectors, gift seekers, and online shoppers for whom a fast and secure purchase is what matters most.

Quick selection: a catalog with search and filtering by various parameters.
Purchase in a few steps: simple checkout with online payment.
Repeat sales: a customer account with purchase history, promotions and promo codes.
Search traffic: an SEO-optimized site that is convenient on any device.

Solution

Market and competitor analysis. We studied how other stores sell watch accessories and, based on that, defined the site’s functionality and structure for the specifics of the product.
A design built for choosing. The interface was built around finding the right strap: a clear catalog, filters and search, and a responsive version for phones and tablets.
Account and orders. A customer account with order status and history, a cart and checkout with online payment, and promotions and promo codes to drive sales.
Integrations. We connected payment systems, a CRM and delivery services to the store.
Launch in 22 business days. We ran functional, UX and load testing across devices and browsers, launched the store and stayed on for technical support.

Results

22 business days from kickoff to store launch.
Steady organic traffic from search engines after SEO optimization.
Online payment significantly simplified the purchase process for customers.
A customer account for managing orders and tracking their status.
A fast, responsive site that is convenient on any device.

Technical details

Platform: OpenCart 3, PHP, MySQL.
Integrations: payment systems, CRM, delivery services.
Promodex team: a project manager, a business analyst, a UI/UX designer, frontend and backend developers, a QA specialist and an SEO specialist.

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