IT-Rating IT Company Rating Platform Case Study

Client

IT-Rating is a rating platform that brings together more than 10,000 IT companies, agencies, marketers and buyers of digital services. It gives businesses a public reputation, verification and an automated rating based on real metrics, and serves as an entry point for clients and contractors in web development, advertising, CRM and SMM. The platform is growing in the Ukrainian market and plans to expand into the EU.

Challenges

The platform needed a new version that meets modern requirements for speed, reliability, design and flexibility, and automates work with companies. The main goal was to make it as convenient as possible for IT businesses that promote their services through it.

Platform users include IT companies and agencies competing for ranking positions, marketers and business owners looking for a contractor, and investors and partners analyzing the market.

A point of trust for the market: transparent ratings, verification and reviews.
Less manual work: automated company onboarding, moderation, plans and statuses.
Company self-service: accounts for managing profiles, inquiries, portfolios and reviews.
Ready to scale: high loads and large-scale search engine promotion.

Solution

User research. We interviewed users, analyzed their behavior and the existing functionality, and redesigned the platform structure based on the findings.
Rating business processes in code. We digitized the entire cycle, from adding a company to ranking, moderation and invoicing, and built role-based accounts for companies, agencies, moderators and administrators.
A design system for ratings. We developed components, tables, rating badges and agency profiles so that company pages convert visitors into inquiries more effectively.
Architecture for large data volumes. The platform is built on Laravel and Vue.js with server-side rendering for search engines; we connected the CRM, payment systems, Google Tag Manager and a Telegram bot.
Data migration. We migrated data from the old platform and set up redirects. The work was done in sprints with regular client demos and hypothesis testing.

Results

2.5 months for a complete overhaul of the architecture, design and functionality.
Twice as fast to add companies thanks to automated moderation.
+37% conversion on company profiles after the page redesign.
The platform team processes inquiries and profile updates through integrated CRM modules.
The platform is technically ready for large-scale SEO.

Technical details

Platform: Laravel, PHP 8, MySQL, Vue.js with server-side rendering, Tailwind CSS.
Integrations: CRM, payment systems, Google Analytics, Google Tag Manager, Telegram bot.
Promodex team: 9 specialists: project manager, business analyst, designer, marketer, front-end and back-end developers, DevOps, QA, SEO specialist.

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