Fleet Care Logistics Company Website Case Study

Client

Fleet Care is a Chicago-based logistics company with offices in the US and Europe. It provides B2B services in freight transportation, customs clearance, legal support, and document management, working primarily with small and midsize businesses.

Challenges

The company needed a modern corporate website that reflects the brand, presents its services clearly, and brings in new clients from Google search. It was important that the team could update news and content on its own without a developer.

The website targets trucking company owners, fleet managers, logistics businesses, and outsourcing service partners.

Service presentation: easy navigation and blocks that explain the benefits of working together.
Client acquisition: request forms for quick contact with managers.
Search traffic: a site structure and blog targeting relevant queries.
Self-service content management: a flexible admin panel for the client’s team.

Solution

Market analysis. We researched the websites of logistics companies in Europe and the US to identify the necessary functional blocks and effective interface solutions.
Structure built for search. We compiled a keyword list and used it to build the page structure: services, about the company, FAQ, contacts, news.
Design in the corporate style. A responsive interface with easy-to-digest information and quick access to contact forms and service sections.
Custom WordPress theme. We developed a unique theme on WordPress and filled the site with content: copy, images, a map, a request form, and a blog the team runs without developers.
Launch and support. We set up the SEO foundation and fast page loading, protected forms from spam, tested performance on all devices, and handed the project over to support with room for new sections.

Results

A modern corporate website that clearly presents the company’s services and the benefits of working together.
Clear navigation to every section: services, about the company, FAQ, contacts.
Contact forms with email notifications for fast processing of prospective client inquiries.
A blog and SEO setup: the website is ready for search engine promotion.
Equally convenient on smartphones, tablets, and desktops.

Technical details

Platform: WordPress with a custom template, HTML5, CSS3, JavaScript; English version.
Integrations: contact forms, email notifications, spam filters, SSL certificate.

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