Key4GG Digital Game Key Store Case Study

Client

Key4GG is an international platform selling digital keys for games, software and subscriptions. The company is based in the United Kingdom and serves customers in the USA, Europe and Canada: PC, PlayStation and Xbox gamers and users of licensed software. The platform aims to provide fast automated key delivery, multilingual support, 24/7 customer service and search visibility.

Challenges

Key4GG needed to replace its previous landing page with a full-fledged online store for digital keys: with a gaming-style design, thousands of products and order processing without manager involvement. The client also emphasized customer support via Zendesk and Google promotion through SEO and PPC — this was factored in from the planning stage.

The audience: gamers who care about pre-orders and discounts on new releases, buyers of official Windows, Office and antivirus licenses, and repeat customers who value order history, bonuses and promo codes.

Instant key delivery: after payment, the key goes straight to the customer account and email.
A catalog with no manual work: products, prices and stock are updated from the CodesWholesale supplier API.
Sales in international markets: language versions, multi-currency support and payment via Stripe and PayPal.
Trust in the service: 24/7 support, secure payment and bot protection.
Marketing management: promotions, promo codes and pre-orders from the admin panel.

Solution

Analytics and an interface for different countries. We analyzed the client's goals, competitors and customer needs and drew up a technical specification. The gaming-style design was planned from the start to account for different currencies, languages and user habits.
A catalog powered by the supplier API. We connected CodesWholesale: products, stock, prices and descriptions are pulled in and updated automatically, so thousands of items require no manual entry.
Automatic key delivery. The customer account delivers the key immediately after purchase, stores order history and sends notifications to the buyer.
Admin panel, payments and security. We built the admin side for managing products, promotions, sales tracking and promo code generation. We integrated Stripe and PayPal and added protection against SQL injection, bots and peak loads.
Post-launch support. We connected Zendesk, set up basic SEO and prepared the site for Google Ads campaigns. Since the release, we have provided technical support, updated modules, monitored servers, and handled ongoing SEO and PPC.

Results

+55% conversion rate compared to the previous landing page, thanks to the new interface and fast checkout.
100% of digital orders are delivered without delay: the key arrives in the customer account and by email right after payment.
Catalog updates with no time spent thanks to the CodesWholesale integration.
24/7 orders without a manager: the store processes purchases on its own, and customer questions are handled by the support team in Zendesk.
International traffic from the USA, Europe and Canada thanks to language versions, multi-currency support and SEO for these markets.

Technical details

Platform: OpenCart with custom modules, jQuery.
Integrations: CodesWholesale API, Stripe, PayPal, Zendesk, Google Analytics 4, Google Tag Manager, Hotjar.
Promodex team: project manager, UI/UX designer, OpenCart backend developer, frontend developer, QA engineer, SEO specialist, PPC marketer, DevOps engineer.

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