The startup needed not just a website but an online service through which students, parents, and teachers book meetings, take tests, and pay for consultations. The site had to inspire trust and be easy to navigate, with a structure ready from the start for expansion into other EU markets.
The service is used by three groups: students choosing a career, their parents, and teachers.
- Trust and emotional engagement: a design focused on trust and emotional engagement, with clear navigation.
- Accounts for three roles: separate features and access for students, parents, and teachers.
- Online booking and tests: booking meetings, taking tests, and viewing results.
- Online payment: accepting payments for consultations and courses via Stripe.
- Scaling in the EU: an SEO-ready structure and language versions of the site.










