MARGO Furniture Hypermarket Website Case Study

Client

MARGO is a large furniture hypermarket with many years of experience on the market. Its assortment covers everything from soft sofas to kitchen sets for homes, offices, and commercial spaces. The company sells both in physical stores and online, and invests in digital channels to make buying furniture convenient and fast.

Challenges

MARGO needed an online store in its brand style: shoppers had to quickly find what they need in a wide assortment and place an order without visiting a showroom, while the client’s team needed to manage products and promotions easily. The architecture had to handle the load and leave room for online sales growth.

The audience: families furnishing their homes, people renovating or moving, interior designers and architects, shoppers who want furniture delivered to their homes, and those looking for exclusive pieces or turnkey sets.

Fast search and ordering: a clear catalog, filters, and simple checkout.
Flexible payment: online payment and cash on delivery.
Easy management: an admin panel for products, orders, and discounts.
Search visibility: an SEO structure for search engine promotion.
Ready for growth: fast loading, load resilience, and a scalable architecture.

Solution

Market analysis. We researched competitors, buyer behavior, and trends in online furniture sales.
A keyword-driven catalog. We based the logic of categories, filters, and search on search queries, then reflected it in prototypes of the key pages.
Design in the brand style. We adapted the visuals to the company’s style while taking current trends into account.
Development on OpenCart. We built the store on OpenCart with an extended catalog, smart search, promotions management, CRM integration, online payment, and cash on delivery.
Launch and ongoing support. We tested functionality, responsiveness, load, and browser compatibility, and trained the client’s team to work with the admin panel. After launch, we continue to provide technical support, SEO, and PPC.

Results

Launched in 32 days.
A steady flow of new orders thanks to a convenient catalog and flexible purchase terms.
Higher conversion and fewer abandoned purchases thanks to easy navigation, responsiveness, and high-quality design.
Greater brand awareness among internet users across Ukraine.
Easy management: products, orders, and analytics are managed from the admin panel without extra resources.