Case Study: Home Appliance Online Store Development for METEC

Client

METEC is a Ukrainian brand of small home appliances and home electronics in the affordable mass-market segment. The brand belongs to KRON LLC, a distributor and importer with many years of experience in the consumer goods market. The range covers kitchen appliances, home appliances, climate control solutions, and beauty and health products, and the website was meant to be not just a sales channel but also the brand’s official platform for customers and partners.

Challenges

A single website had to combine three roles: the official brand site, a full-featured online store, and a tool for B2B partners. Shoppers need to quickly understand specifications, warranty and delivery and come back for new purchases, while partners need product export files for their own stores.

The audience includes retail shoppers and families who care about price, warranty and clear specifications, mobile shoppers, repeat customers with bonuses and discounts, as well as online stores, retail outlets and distributors.

Sales to end customers: a catalog, a detailed product page and convenient checkout.
Repeat purchases: a bonus program, promo codes, gift certificates and personal discounts.
Brand trust: service pages on warranty, exchanges and returns, plus product reviews and questions.
Partner network growth: a B2B section with product export files and an application form.
Organic traffic: category structure, SEO copy, a blog and video reviews.

Solution

Structure driven by the product range. We analyzed the product matrix and sales channels, worked through the key categories and built the architecture: catalog, product pages, blog, service pages, customer account, checkout and partner section.
A product page that answers questions. Gallery, availability, price and discount, color selection, specifications, delivery, warranty, installment payments, product overview, reviews, questions and similar products are all on one page.
Phone login. Authorization via SMS, as well as via email, Google and Facebook, with registration, password recovery and password change.
Checkout with marketing mechanics. The cart supports promo codes, gift certificates, bonuses and personal discounts, installment payments, delivery by Nova Poshta, Ukrposhta or courier, and a “do not call back” option.
B2B and content. We created a “For Partners” page with the benefits of cooperation, product export files and an application form, plus a blog with categories and video reviews for SEO and customer guidance.

Results

Online store and brand website in one: appliance sales, service, content and partner communication.
Detailed product page with specifications, warranty, installment payments, reviews and questions.
Fast login via SMS, email or social networks, plus a customer account.
Repeat sales tools: bonuses, promo codes, gift certificates, personal discounts.
B2B “For Partners” section with product export files and an application form to grow the dealer network.

Technical details

Platform: Laravel (PHP 8.2, MySQL) and React with data exchange via REST API.
Integrations: Nova Poshta, Ukrposhta, online payment and installment payments, SMS authorization, Google and Facebook login.

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