The store had to be moved to a modern platform without losing data or search rankings: the catalog, customer base and order history. At the same time, the business wanted a new design, a more convenient checkout, flexible promotions and stable data exchange with its accounting systems.
The site had to work equally well for retail shoppers and gift seekers, for regular customers with a cumulative discount, and for restaurants, cafes and hotels that buy in bulk.
- Lossless migration: more than 2,000 SKUs, customers, addresses and order history.
- Preserving SEO rankings: page URLs, metadata and 301 redirects.
- Flexible promotions: promo codes, private sales, gifts, order-total discounts and a loyalty program.
- Checkout for B2C and B2B: multiple delivery options, online payment, installment payments and payment by IBAN bank details.
- Automated accounting: data exchange with 1C and two-way synchronization with KeyCRM.










