The club needed a digital platform that combines a professional community, educational content and knowledge monetization: doctors share their experience, build their personal brand and benefit from working with patients and partners.
The key user groups are doctors building their brand; medical experts who write articles and speak at events; patients who receive promo codes and recommendations; and medical product brands that partner through referral programs.
- A community of doctors: registration and user accounts for doctors and patients.
- Monetizing recommendations: a referral program with personal promo codes.
- Educational content: a blog with articles, recommendations and news from doctors.
- Trust: personal data protection and convenient contact forms between doctors and patients.
- Visibility in search and on social media: doctors' content had to be discoverable on Google and shared correctly.
