ProKennex Tennis Racket Online Store Case Study

Client

ProKennex is the official representative of the sports equipment brand in Ukraine: tennis, badminton, apparel and accessories. The online store targets professional athletes, coaches and amateurs, so it had to match the brand’s premium level while selling quickly and conveniently.

Challenges

The brand needed a modern sports equipment store with a shopping experience on par with international sports brands and a focus on conversion.

Shoppers include professional athletes who need premium equipment, coaches and schools buying equipment for clubs, amateurs, and dealers ordering products wholesale.

Fast search in a large catalog: suggestions, autocomplete, dynamic filters.
Higher average order value and repeat purchases: bonuses, personal discounts and product bundles.
Simple checkout: a minimum of steps from cart to payment.
Multiple languages and currencies: four language versions and the current PrivatBank exchange rate.
Premium presentation: custom design, video on product pages, a blog.

Solution

We started with the product range. We analyzed the product structure by sport and shopper behavior on the previous platform, and built the catalog around it.
Smart search and an Ajax cart. Search suggests products as you type, and items are added to the cart without reloading the page. A separate wishlist opens in a pop-up window.
Simplified checkout and the “Cheaper Together” block. Simple Checkout shortened the path to payment, and bundle offers encourage shoppers to add related products. The bonus program awards discounts and personal coupons.
Multi-currency with the PrivatBank exchange rate. The rate updates automatically, and the site is available in Ukrainian, Russian, English and Spanish.
Launch and support. We connected LiqPay online payments, Nova Poshta delivery and the JivoChat online consultant, trained the site administrators, and after release monitored the site’s performance and analytics setup.

Results

+41% conversion after implementing Simple Checkout.
+37% repeat purchases thanks to the loyalty program.
+25% average order value thanks to the “Cheaper Together” block.
1.1 s average page load time.
Over 5,000 products in the catalog, 4 languages and multi-currency support.

Technical details

Platform: OpenCart 3 with custom modules: Simple Checkout, SEOgen, bonus program, “Cheaper Together,” video on product pages.
Integrations: LiqPay, Nova Poshta, PrivatBank exchange rate, JivoChat, GA4, Google Tag Manager, Facebook Pixel.

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