RECRAFT Moto Accessories Store Case Study

Client

Recraft is a motorcycle accessories brand that has been in business since 2009. The company started as a repair shop and later became an independent manufacturer that sells its products through its own online store. The brand's core value is quality products for bikers and customizers at an affordable price, so the website has to sell both in the domestic market and abroad.

Challenges

Recraft needed an online store that conveys the character of a moto brand and allows selling not only in Ukraine but also in EU and US markets. The website had to become a full-fledged online sales tool, not just a showcase.

The audience is international: motorcycle owners looking for stylish and protective accessories; custom bike enthusiasts who value leather, vintage and a rugged aesthetic; retailers and bike shops placing wholesale orders; and buyers from Europe, the US, Canada and other countries.

International sales: multiple languages, multiple currencies, payment and delivery for orders from abroad.
A catalog of thousands of items: navigation and filters that help shoppers quickly find the right product.
On-brand design: the site had to look like a moto brand, not a typical store.
Search visibility: products had to be well indexed by search engines.

Solution

We started with niche research. We studied competitors, the target audience and key search queries in the motorcycle accessories segment.
A catalog tailored to the products. The catalog structure and filter logic were built specifically for motorcycle accessories, making it easy to navigate thousands of items.
Custom-style design. We created an on-brand design focused on motorcycle gear and custom culture, and adapted the front end to how shoppers behave on mobile.
A store for multiple markets. We extended the OpenCart admin panel, connected payment systems and multi-currency support, and launched English and Ukrainian versions with the option to add more languages.
SEO and testing. We set up the structure, meta tags and structured data, and ran functional, UX, load and mobile testing. The client was regularly shown interim results, and adjustments were made promptly.

Results

The website became Recraft's main sales channel and enabled the business to scale beyond Ukraine.
An online store with a catalog, customer account, responsive interface and two language versions.
CRM and payment systems integrated to process orders and deliver to different countries.
Traffic is growing thanks to the SEO structure and a design that keeps visitors engaged.
Analytics connected to track visitor behavior.

Technical details

Platform: OpenCart 3, PHP, MySQL, JavaScript, a modified admin panel with multi-currency support.
Integrations: payment systems, CRM, email services.
Promodex team: 8 specialists — project manager, UI/UX designer, front-end and back-end developers, SEO specialist, QA engineer, DevOps engineer, content manager.

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