Seyo OpenCart Store with 1C Integration

Client

Seyo is a Ukrainian company that sells home, household and office goods online with delivery across Ukraine. The company is actively growing its ecommerce business and automating its warehouse and sales analytics, so the online store is its key sales channel, connected to accounting and advertising.

Challenges

Seyo needed a fast and clear online store that works in tandem with 1C and ad campaigns: up-to-date prices and stock with no manual work, and accurate tracking of sales from every channel.

Customers: retail buyers from different regions of Ukraine, small and medium-sized businesses with regular wholesale orders, repeat customers, and new visitors from search and Google Ads and Meta ads.

Accounting automation: products, prices, stock and orders are synced with 1C.
Fast purchasing: filters, search, sorting and a short checkout.
Transparent advertising: visibility into which campaigns drive sales.
Traffic readiness: fast loading for SEO and ad campaigns.

Solution

Audit of the old site. We reviewed the previous version, the main customer behavior scenarios and the requirements for data exchange with 1C.
Simple product selection. Page prototypes were built around fast selection: clean navigation, prominent call-to-action buttons, a structured catalog, a cart and checkout with room to scale.
Two-way exchange with 1C. Product items, prices and stock are updated in real time, and orders from the site flow into the accounting system.
End-to-end sales analytics. We connected GA4, Google Tag Manager, Google Ads and Facebook Pixel and set up conversion events at every stage of the order.
Sync testing. Before launch, we tested speed, responsiveness, the accuracy of the 1C exchange and analytics performance from cart to payment.