Varvara Home OpenCart Textile Store Case Study

Client

Varvara Home is a European linen textile brand that makes products to order in the customer's dimensions. The range includes curtains, Roman shades and sheers, bed linen, tablecloths, napkins and runners, kitchen towels, and linen fabric by the meter. The brand's production is in Poland, and it sells in EU markets. Its core values are handcraftsmanship, premium quality and sustainability.

Challenges

The brand needed its own online store for several European markets at once. Most products are sewn to specific dimensions and come in dozens of colors, so seeing a photo isn't enough — shoppers need to narrow down their choice quickly and understand exactly what they are ordering.

Sales in different countries: multiple languages and currencies so shoppers from different EU markets see the site in their language and prices in a familiar currency.
Easy selection among many options: filters by material, style, color and fabric density.
Presenting a premium product: a design that conveys the handcraftsmanship and quality of linen.
Additional sales channels: marketplace integration.
Search visibility: SEO optimization to attract shoppers from search engines.

Solution

On-brand design. The interface was built around Varvara Home's values: natural linen, handcraftsmanship, premium quality and sustainability.
Four languages and four currencies. The store runs in German, English, French and Polish and shows prices in euros, pounds, dollars and zlotys.
Custom catalog filters. We developed filters by material, style and color, plus opacity for curtains (including blackout), so shoppers quickly find the right product among dozens of options.
Made-to-order products. Curtains, Roman shades and other products are sold with a “made to measure” label, and product pages show available colors and mounting options.
Marketplaces, launch and support. We connected the catalog to marketplaces, carried out SEO optimization before launch and stayed on for technical support.

Results

A linen textile online store that conveys the premium character of a handmade brand.
4 languages and 4 currencies — one website for shoppers in different EU markets.
A catalog with custom filters for quick selection among made-to-order products.
Marketplaces as an additional sales channel.
A responsive mobile version, SEO optimization and post-launch technical support.