Yerevan Mall Loyalty & Cashback App Case Study

Client

Yerevan Mall is a shopping and entertainment center in Yerevan with stores of international and local brands, the KinoPark movie theater, and the Captain Kid’s family entertainment area. Its Bonus Card loyalty program lets customers earn cashback on purchases across all three areas and pay for services with bonuses. The mobile app was meant to become the visitor’s single entry point into this ecosystem, from finding a store to buying movie tickets.

Challenges

Shopping, cashback, movies, and kids’ entertainment had to be brought together in one interface. The mall needed an iOS app that keeps the bonus card always available on the smartphone and gives the shopping center its own channel for regular communication with visitors.

The app’s audience: regular visitors and loyalty program members, shoppers of fashion and lifestyle brands, KinoPark moviegoers, and families with children who use Captain Kid’s.

Loyalty program on the phone: a digital Bonus Card, cashback balance, gift cards.
One ecosystem instead of several: stores, KinoPark, and Captain Kid’s in one interface, reachable in a few steps.
Easy navigation around the mall: store search by category, a brand page with contacts and location.
Repeat visits: promotions, news, and push notifications that bring people back to the mall.

Solution

Structure built around visitor scenarios. We identified the main scenarios (news and offers, store search, bonus card, movies, kids’ area, profile) and built a bottom navigation bar with five sections around them: Home, Stores, KinoPark, Kid’s, and Account.
A home screen with quick actions. In addition to news and promo banners, it features buttons for the most frequent actions: get cashback, buy a gift card, top up a kids’ card, open the movie listings.
Store directory and brand pages. Search, categories (women’s, men’s, kids’, footwear), and a selection of featured brands. A store page includes a description, contacts, social media, and its location in the mall.
KinoPark and Captain Kid’s inside the app. For the movie theater: listings with date selection, showtimes, age ratings, ticket prices, and promo offers. For Captain Kid’s: a separate branded section where a kids’ card is linked via barcode, plus contests for the family audience.
Loyalty and communication. We linked the Bonus Card, cashback, and gift cards to the user profile, and tied push campaigns to the mall’s news, promotions, and events.

Results

Built an iOS app that combines shopping, movies, kids’ entertainment, and the Yerevan Mall loyalty program.
The Bonus Card and cashback are now always at hand: balance, earnings, and gift cards on the smartphone.
Visitors find the store they need and its location in a few steps via search and categories.
KinoPark listings and showtimes and Captain Kid’s services are available in the same app.
The mall gained its own push communication channel for promotions, news, and personalized offers.

Technical details

Platform: iOS mobile app, REST API, push notifications, mobile analytics, and crash reporting.
Integrations: loyalty system and CRM, customer profile, store directory, promo content, KinoPark schedule, Captain Kid’s kids’ cards.

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