Youneedtea Functional Tea Online Store Case Study

Client

Youneedtea is a Ukrainian brand of functional teas for energy, immunity, relaxation, digestion, and beauty. The brand focuses on ingredients: 100% natural, with no flavorings or additives. It promotes its products on Instagram and through its own website, and also works with wholesale partners.

Challenges

The brand needed an online store that would become a full-fledged sales channel while also presenting the brand online: with a wide product range, easy selection, and a clear presentation of each tea.

The store's customers are retail shoppers choosing tea for home, as well as wholesale buyers: cafes, restaurants and hotels, offices, and distributors across Ukraine.

Quick selection: filtering by type, country of origin, flavor, and packaging.
Higher conversion: modern ecommerce UX that shortens the path to purchase.
Useful content on the product page: brewing infographics right next to the product.
Search traffic: a catalog structure built around the semantic core for SEO.

Solution

Niche and semantics. We analyzed the market and competitors, defined a unique selling proposition, and compiled the semantic core for the catalog.
Filters that work for SEO. We built the category tree together with filtering, and optimized each category for search, with its own meta tags and page URLs.
Design for desktop and mobile. We created layouts for both versions with visual filters, quick view, and sorting.
A brewing guide on the product page. Brewing infographics were built into product pages as useful content.
Product import and testing. We connected a product import/export plugin for updating the range, and tested performance, load, usability, and security.

Results

19 business days from analysis to launch.
+173% organic traffic within 4 months of launch.
92% positive feedback during UX testing.
Green zone in Google PageSpeed Insights.
Custom filters by country, flavor, and packaging, plus a brewing guide on every product page.

Technical details

Platform: OpenCart with advanced filters and a product import/export plugin.
Promodex team: project manager, designer, SEO specialist, front-end and back-end developers, QA engineer.

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