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Client

Zoomerang is a platform for creating short videos for TikTok, Reels, and Shorts, used by creators, bloggers, brands, and marketers. The product combines a mobile app for quick content, a browser-based studio for professional editing, and a set of generative AI tools. For users, speed is what matters most: the path from an idea, template, or text prompt to a finished video has to be short.

Zoomerang
Zoomerang
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Zoomerang
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Zoomerang
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Zoomerang
Zoomerang
Zoomerang
Zoomerang
Zoomerang
Zoomerang

Challenges

Zoomerang needed more than a video editor: it needed a single product where templates, the mobile feed, generative models, the web studio, and subscriptions all work together, and where a project started on a smartphone can be finished in a browser.

The audience: content creators and influencers, brands and social media teams, small businesses without in-house production, and generative AI enthusiasts.

  • Quick start for newcomers: personalized recommendations from the first launch and ready-made templates for current trends.
  • Professional editing in the browser: for more complex videos with a timeline, layers, and audio.
  • Generation instead of manual work: video, images, music, and background processing from a text prompt.
  • Monetizing AI features: paid plans with tiered access and priority for premium users.

Solution

  1. Onboarding with segmentation. On first launch, users choose a goal (personal content, a corporate account, business growth, etc.), and the recommendations in the feed are tailored to it.
  2. Mobile AI Studio and feed. The home screen combines recommended videos, trends, and quick access to AI tools: Deform AI, Restyle AI, Text to Image, a prompt field, and ready-made Photoreal, Lyriel, Cyberpunk, and Weirdcore styles.
  3. Browser studio and template library. A web editor with a canvas, multi-layer timeline, audio tracks, text layers, and an AI Tools panel: Text to Video, Video BG Remover, AI Music Generator, AI Photoshoot, Generative Fill, Look AI, Video GPT. A catalog of TikTok, Reels, and Shorts templates with previews, view counts, and works by template authors.
  4. Generative job queue. Generations run as AI Jobs and are processed in parallel on GPU servers; Advanced + AI subscribers get priority.
  5. Subscriptions and project sync. Pro + AI and Advanced + AI plans, weekly and annual billing, an in-app paywall, and web payments. A unified project data structure lets users open the timeline, layers, audio, fonts, and AI styles on both a smartphone and in the browser.
Zoomerang

Results

  • Built a single platform with a mobile app and a browser studio running on shared AI infrastructure.
  • Users go from a prompt or template to a finished short video without complex editing.
  • Projects sync between smartphone and browser without losing the timeline structure or applied effects.
  • Generative jobs are processed in a parallel queue, with priority for the premium plan.
  • AI features are monetized through subscriptions on the web, the App Store, and Google Play.

Technical details

  • Platform: web app built with React, Next.js, and TypeScript, with WebGL and WebAssembly for previews and processing; iOS and Android app built with React Native; AI infrastructure on GPU workers, Kubernetes, and Celery with cloud rendering.
  • Integrations: Stripe, Apple In-App Purchases, Google Play Billing, push notifications, web analytics, and mobile analytics.
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Responsive design

We designed for the most popular device resolutions so the site is comfortable to use on any screen size, including mobile devices.

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phone
Zoomerang
Zoomerang
Zoomerang
Zoomerang
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Zoomerang

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