IRIJ Jewelry Online Store Case Study

Client

IRIJ is a Ukrainian jewelry brand with a wide range of pieces made of precious metals and stones. The company serves retail customers and focuses on quality, modern design and a comfortable online shopping experience.

Challenges

IRIJ needed a modern online store that combines premium design with convenience: the large assortment had to be easy to search, and checkout had to be fast.

The store's customers are women and men aged 25 to 55 looking for stylish jewelry, shoppers buying gifts for loved ones, and regular customers who use the loyalty program.

Fast jewelry selection: search by item type, metal, stone and price.
Easy ordering: a simple, fast checkout process with payment system integration.
Repeat purchases: a customer account, promotions and promo codes for loyal customers.
Search visibility: a website ready for SEO promotion.

Solution

Structure based on shopper queries. We analyzed the niche and competitors, compiled a semantic core and built the catalog structure on it.
Premium design without sacrificing usability. An on-brand interface where navigation and filters stay simple on any device.
Catalog with metal and stone filters. A multifunctional OpenCart catalog with filtering by type, metal, stone and price, a cart, and a customer account with order history and profile settings.
Payments, promotions and CRM. We integrated payment systems, a loyalty system with promotions and promo codes, and a CRM.
Launch in 28 business days. We tested the website on all devices and browsers, ran load and usability tests, launched the store and took it on for support.

Results

28 business days from niche analysis to launch.
A responsive store with a convenient catalog and fast checkout.
A customer account for order management and personalization.
Organic traffic and conversion grew after SEO optimization.
Promotions and promo codes drive sales and repeat purchases.

Technical details

Platform: OpenCart 3, PHP, MySQL, JavaScript.
Integrations: payment systems, loyalty system, CRM.
Promodex team: project manager, business analyst, UI/UX designer, frontend and backend developers, QA engineer, SEO specialist.

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