Case Study: International Online Store Development for BMED

Client

BMED is the exclusive distributor of iS CLINICAL® and Colorescience® laboratory cosmeceuticals, cosmetology equipment and accessories in more than 19 European countries, headquartered in Warsaw. The company works with beauty salons, clinics and spas, and provides partners with technical support, training and marketing assistance. The online store has to serve both professionals and end consumers in every country where the company operates.

Challenges

BMED needed an international online store that accounts for the specifics of each local market: language, currency, brand assortment, prices and shipping terms. At the same time, the store had to become the infrastructure for further expansion into new European markets.

Buyers include doctors and cosmetologists with individual pricing, beauty salons and spa centers, regional representatives and distributors, as well as end consumers choosing home care products.

One store for 19+ countries: language, currency and content must adapt to the user's country.
Different terms for different customers: separate prices for doctors, clinics, salons and retail buyers.
Customer retention: promo codes, order history and a loyalty program.
Ready for promotion: an SEO foundation for international promotion and support for advertising campaigns in different markets.

Solution

We started with the sales model. We gathered requirements for countries, features and sales models, and audited the brands' presence in local markets. Based on this, we designed the catalog, customer groups, and the pricing, discount and logistics scheme for each country.
Content depends on the country. The site automatically detects the visitor's country and serves the matching language, currency, available brands, prices and shipping methods; the language can also be changed manually.
Customer accounts with separate pricing. Custom modules for user groups: individual prices, promo codes, purchase history and reporting for doctors and B2B clients, with role-based access restrictions.
Premium minimalism. A responsive design in the brands' style, convenient for choosing products on a phone or a computer. We also set up a separate SEO structure for each language version.
Launch and growth. We tested payments and promo codes in all scenarios, migrated the project to the client's server with backups and monitoring, and trained the manager. After launch, we provide technical support, SEO and Google Ads campaigns.

Results

32 days to develop the international online store through launch.
19+ countries served by a single multilingual, multicurrency site.
Separate settings for each country: language, prices, brands and available products are configured independently.
Accounts for doctors and B2B clients with their own prices, purchase history and promo codes.
Ready for SEO and PPC campaigns right after release thanks to an optimized structure.

Technical details

Platform: OpenCart, customized for a B2B/B2C model: user groups, brands by country, prices and currencies, promo codes, reporting.
Integrations: the client's CRM, email marketing systems, international payment gateways, Google Analytics 4, Google Tag Manager, Google Ads.
Promodex team: project manager, business analyst, UI/UX designer, front-end developer, OpenCart developer, QA engineer, SEO specialist, PPC marketer.

Every project is unique. Let’s estimate yours.

Send us a request and get a clear cost estimate today.

Estimate my project