EKVIVES Industrial Equipment Website Case Study

Client

Ekvives is a Ukrainian company with more than 25 years of experience in the industrial equipment market. It manufactures energy-efficient electric motors, pump units, generators and specialized equipment for industrial automation and power engineering. The company's clients are technical specialists who need accurate specifications and documentation before purchasing, so the Ekvives website is first and foremost a working sales tool.

Challenges

The company needed a corporate website with a catalog that organizes its products, highlights the manufacturer's expertise and simplifies communication with clients and partners.

The audience is B2B: technical directors and production managers, engineers and design engineers, procurement specialists at energy, water supply and industrial enterprises, developers and construction companies, and the manufacturer's partners.

A clear catalog: search for equipment by type, specifications and application.
Documentation at hand: PDF files, specifications and drawings next to each product.
No lost inquiries: requests for quotes go straight into the CRM.
Search traffic: product pages prepared for indexing and promotion.
Room to grow: the ability to expand the product range without rebuilding the site.

Solution

A technical specification tailored to the industrial segment. We analyzed the client's request and internal processes, and built the site structure and navigation between sections based on keyword research.
Understated design for engineers. The design follows the company's brand guidelines: an understated visual style and ease of use for technical specialists.
A catalog with documentation. Detailed equipment pages, dynamic filters, model grouping, and technical documentation files on every product page.
Two-way sync with Bitrix24. Inquiries, orders, contacts and product records are automatically exchanged between the site and the CRM.
Corporate sections and launch. We added “About the Company,” completed projects, news and careers sections. The site was launched on the client's server, and Promodex continues to support and develop it.

Results

A corporate website with a complete product catalog, tailored to a B2B audience.
Automated inquiry handling: orders, contacts and customer interaction history are kept in Bitrix24.
A catalog with filters for fast search, model specifications and access to documentation.
Ready for SEO: a clean URL structure, meta tags and structured data.
Works correctly on all devices and across browsers.

Technical details

Platform: OpenCart 3, jQuery; dynamic filters and file-based documentation in the catalog.
Integrations: Bitrix24 CRM (two-way exchange of orders and products), Google Maps.

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