Chaser Lab Wholesale/Retail Ecommerce Case Study

Client

Chaser Lab is a manufacturer and distributor of POD systems, cartridges, and components that serves both retail customers and wholesale partners. The new website became the brand’s central sales platform: retail and wholesale operate within a single system, with automatic data exchange and a loyalty program. The company focuses on tech products, modern design, and digital customer service.

Challenges

The company needed an online store that supports two sales models with different prices and access terms, automates work with products, orders, and customers, and makes it possible to scale the business to international markets.

The website is used by retail buyers of POD systems, wholesale partners (stores, distributors, retail chains), regular loyalty program members, and international buyers.

Retail and wholesale in one store: separate prices and access terms for each customer group.
Automatic exchange with 1C: products, stock levels, orders, and customer data without manual entry.
Customer retention: cashback, bonuses, Silver/Gold/Platinum tiers, and promo codes.
International sales: Ukrainian, Russian, and English versions and three currencies: hryvnia, dollar, and euro.
Higher conversion: fast checkout and online payment.

Solution

Started with the market. We audited the POD systems market and analyzed competitors and buyer behavior.
Two-way integration with 1C: BAS. The website and the accounting system exchange products, stock levels, order statuses, customers, and promotions, so prices and availability update automatically.
Loyalty program. Cashback, bonuses, customer tiers, and promo codes, plus push reminders and SMS notifications via SMS-Fly.
Three language versions. Ukrainian, Russian, and English versions with automatic browser language detection and hreflang markup for the language versions.
Checkout and testing. Simple Checkout and LiqPay online payment. Before launch, we tested speed, performance under load, and checkout usability.

Results

+32% conversion thanks to Simple Checkout and the updated interface.
+58% organic traffic after setting up the SEO structure.
90+ PageSpeed score.
Stock levels and prices update automatically via 1C.
A loyalty program with cashback is up and running, and analytics and remarketing are set up in GA4, GTM, and Meta Pixel.

Technical details

Platform: OpenCart 3.0.2.0, PHP, MySQL; OCFilter, Simple Checkout, FilterVier SEO, Microdata PRO, SeoGen, Translate Expert, and Jet Cache modules.
Integrations: 1C: BAS (two-way exchange), LiqPay, SMS-Fly, Google Analytics 4, Google Tag Manager, Facebook Pixel.

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