Palma Club Resort Booking Website Case Study

Client

Palma Club Resort is a countryside resort in the Vinnytsia region with cottages, a beach, swimming pools, a mini zoo, and barbecue areas. The resort’s audience values convenient online services and makes decisions online, so the website is first and foremost a booking system, as well as a showcase for the cottages and investment offerings.

Challenges

The resort wanted to get more direct bookings through its own website, reduce the load on its call center, and have transparent sales analytics. The price of a stay depends on many conditions, so the website had to calculate it automatically.

The website is designed for couples and families, groups of friends on weekends, corporate clients with team-building activities and events, as well as investors, who have dedicated pages.

Online booking with payment: from choosing dates to prepayment or full payment in a single session, including from a phone.
Automatic price calculation: dates, length of stay, weekdays and weekends, discounts, tourist tax, stays with pets.
Occupancy management: all bookings in a single admin panel.
Three languages: Ukrainian, Russian, and English versions of the site.

Solution

We started with booking scenarios. We mapped the guest journey from the cottage catalog to payment and documented the pricing and accommodation rules.
A custom data model on WordPress. Cottages, rates, and bookings were built as separate post types with ACF Pro, and the team configures pricing rules (weekdays and weekends, seasonal coefficients, discounts, add-ons) on its own.
Calendar and LiqPay payments. The calendar shows cottage availability, and after payment the booking status changes automatically and the guest receives an email. Before launch, we separately tested complex cases: overlapping seasons, changes in length of stay, and promo rules.
Booking panel for staff. Search, filters, manual creation and editing, status changes, export.
Funnel analytics. In Google Tag Manager, we set up events from cottage view to payment. Since launch, we have used this data to improve date selection and payment options through A/B tests.

Results

The website became the main channel for direct bookings, and the share of online bookings grew right from launch.
More bookings proceed to payment thanks to LiqPay and a simplified checkout.
Less manual work: statuses, search, and quick actions in the booking panel.
Full control over pricing: the team changes rates, discounts, and seasonal rules on its own.
Faster loading of key pages and better search visibility for all three language versions.

Technical details

Platform: WordPress 6.6.2, ACF Pro, WPML; responsive design for 360–1920 px screens.
Integrations: LiqPay API, Google Tag Manager, Google Maps API.

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