Correa OpenCart CRM Development Case Study

Client

Correa is a Ukrainian company that sells watch straps and accessories and also provides watch servicing: repairs, part replacement, custom servicing and consultations. The company works with private clients, offers a warranty, and arranges delivery and support. It already had an OpenCart online store, but for the service side of the business, managers lacked a tool that brought together orders, requests, clients and repairs.

Challenges

The task was to turn an ordinary online store into a full-fledged CRM system without moving to a separate CRM platform. The standard OpenCart admin panel did not account for service requests, repair stages or internal logistics.

The system had to be convenient for every role on the team: operators who take orders and requests; managers who coordinate work and oversee logistics; and technicians who carry out watch repairs.

Unified tracking: store orders, service requests and clients in one system.
Transparent repairs: statuses from diagnostics to completion, with request history.
Less routine work: modules for sorting orders, invoicing and printing documents.
Tablet-friendly: all working sections must be convenient on mobile devices.
Traffic acquisition: search engine optimization and basic marketing infrastructure for the store.

Solution

We started with an admin panel audit. We identified the limitations of standard OpenCart and, together with the client, mapped out the key processes: tracking orders, service requests, clients, repairs and logistics.
New CRM logic. We split orders by type — straps, servicing, watches — and added service statuses and client profiles.
Separate permissions for each role. Operators, managers and technicians work in a personalized panel with separate access rights; technicians update repair stages and leave technical notes.
Tools for a large database. Filters, advanced search, sorting, internal tags, notes and an activity log. Document modules print warranty cards and generate tracking numbers and delivery statuses, while a reminder system keeps track of deadlines.
Built around real scenarios. Every week we showed the client the results and refined the system for real work situations, then ran full reliability and performance testing.

Results

A CRM without a separate platform: dashboard, orders, clients and service requests in the familiar website admin panel.
The full service cycle in statuses: intake, diagnostics, repair, shipping.
Faster order tracking: separation into service and store, search, filtering, change history.
Deadline control: reminders for managers, logistics staff and technicians.
Higher service quality for clients thanks to centralized data, automation of routine operations and fewer order errors.

Technical details

Platform: OpenCart with a deeply reworked admin panel, PHP, JavaScript, MySQL.
Integrations: email notifications, logistics modules, SEO modules.
Promodex team: 7 specialists — project manager, business analyst, designer, SEO expert, frontend and backend developers, QA engineer.

Every project is unique. Let’s estimate yours.

Send us a request and get a clear cost estimate today.

Estimate my project