Dobrota Multispecialty Clinic Website Case Study

Client

Dobrota is a multispecialty clinic in Kyiv providing medical services for adults and children: consultations with doctors of various specialties, laboratory and instrumental diagnostics, treatment procedures, rehabilitation and prevention. For a clinic with such a broad range of services, the website is its main digital presence: this is where patients find the right specialty, check prices and book appointments.

Challenges

Patients of a multispecialty clinic find it hard to navigate hundreds of services. The website had to make this journey simple, from choosing a specialty to checking the price and booking, while strengthening trust in the brand.

The audience includes patients looking for checkups, treatment or a consultation with a specialist; parents choosing pediatricians and vaccinations; people who need rehabilitation after treatment; and companies arranging medical checkups and preventive programs for their staff.

A clear service catalog: sections by specialty: general medicine, diagnostics, surgery, rehabilitation, pediatrics.
Transparent pricing: a price list with search and sorting.
More online bookings: booking and contact forms in prominent places.
Self-managed content updates: an easy-to-use content management system.
Search visibility and measurable conversions: SEO and online booking analytics.

Solution

Structure by medical specialty. We audited competitors, gathered data on the clinic's specialties and built the page structure and navigation scenarios.
Design that leads to booking. A clean, medical-style interface with quick access to the price list and Book an Appointment buttons.
Custom WordPress templates. Services, Prices, Doctors and Contacts pages on WordPress and a convenient admin panel for editing content.
Dynamic price list and schedule. Online booking, contact forms, dynamic schedule and price updates, structured data markup for medical services, and online booking conversion tracking in GA4.
Launch and support. We checked responsiveness, loading speed, and the correct operation of forms and analytics, and continued providing technical support after release.

Results

+40% online bookings thanks to convenient forms and prominent booking buttons.
+56% organic traffic in the first months after optimizing the SEO structure.
Over 200 service pages with prices and procedure descriptions.
2.4 minutes average time on page thanks to readability and a trustworthy interface.
Ad campaign performance is tracked via GA4 and Google Tag Manager.

Technical details

Platform: WordPress, PHP, MySQL, Bootstrap; service sections, prices page, blog, online booking.
Integrations: Google Analytics 4, Google Tag Manager, reCAPTCHA to protect forms from spam.

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