Case Study: Corporate Website with Equipment Catalog and 3D Library for SSK TM

Client

SSK is a Kharkiv-based engineering company specializing in ventilation, air conditioning, heating, smoke extraction and automation. Its clients are designers, builders and engineers who need accurate technical data on equipment. For the company, the website is a working tool for partners and proof of expertise backed by completed projects.

Challenges

The company needed a modern corporate website that presents it as an expert in building engineering systems and gives clients and partners convenient access to information about equipment, facilities and projects.

The audience includes design firms, construction companies, engineers and installers, partners and suppliers, as well as end customers getting to know the brand.

Technical data at hand: an equipment catalog with specifications, filters and PDF catalogs.
Working materials for designers: downloadable 3D models of engineering components.
Trust through experience: a portfolio of completed projects across Ukraine, videos and company news.
Multiple languages: Ukrainian, Russian and English versions with room for expansion.

Solution

Audit and new structure. We analyzed the old structure, defined goals and built a sitemap around two pillars: the product catalog and the portfolio.
3D library with registration-based access. Models are organized by equipment type (fans, air ducts, automation) and are available for download to registered users.
Portfolio on a dynamic map. Completed projects are displayed on an interactive map of Ukraine, clearly showing the geography of the company's work.
Smart search and inquiries. Custom modules for search, a contact form with a pop-up inquiry, a video gallery and a PDF catalog; responsive layouts for screens from 320 to 2560 px.
Testing and launch. We checked rendering on all devices, loading speed, and the correct operation of the project map and language versions, and set up Google Analytics 4 and Google Tag Manager.

Results

1.3 seconds full website load time thanks to Nginx caching.
A full-fledged equipment catalog with filters, PDF files and technical specifications.
3D library of ventilation and air conditioning system components for designers.
Project portfolio on an interactive map of completed work.
Targeted search traffic for industry keywords: HVAC, ventilation, automation.

Technical details

Platform: OpenCart 3 with a fully custom design, PHP, MySQL, Nginx; UA/RU/EN language versions.
Integrations: Google Analytics 4, Google Tag Manager.

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