Firma Gründer German Law Firm Website Case Study

Client

Firma Gründer is a Berlin-based law firm that helps entrepreneurs start a business in Germany and the EU. A blog with expert content became an additional client acquisition channel for the firm and the foundation of its SEO in the German market.

Challenges

The firm needed a corporate blog for articles, news and business registration tips that would be fast, search engine friendly, bilingual and convenient for editors publishing content without a developer.

Blog readers include solo founders and startups, small and medium-sized businesses, foreign entrepreneurs who need English-language explanations of German law, as well as partners and media.

A new client acquisition channel: expert content that leads readers to a consultation.
Visibility on Google.de and Google.com: German and English versions with separate metadata for each language.
High speed: a 95+ PageSpeed score and a responsive layout for mobile, tablet and desktop, including 2K and 4K screens.
Independent editing: marketers assemble articles from ready-made modules without a developer.

Solution

Section structure. We designed the section tree (business registration, industries, business ideas) with category cards, breadcrumbs and cross-linking between sections.
Templates without page builders. At the client’s request, we built the custom design as static HTML templates for WordPress without visual page builders. Above-the-fold styles are inlined, images are in WebP and icons in SVG, which is how the blog maintains a 95+ PageSpeed score.
Two language versions. German and English versions on WPML with a language switcher and independent metadata for each page and category.
Section-aware menu. The navigation items change depending on where the reader is in the section tree, and long articles have a local table of contents with anchors.
Editor modules and subscription. Featured and related article blocks, banners linked to menu items, search and “popular articles” on the homepage, a MailChimp subscription and Google Tag Manager events to evaluate the content funnel.

Results

95–100 PageSpeed score on key templates.
Visibility on Google.de and Google.com thanks to German and English versions with separate metadata.
Pages per session and click-through rates of the “popular articles” and “related links” blocks increased.
Editors publish and assemble articles from modules without a developer.
Subscriptions and event tracking provide a transparent view of how the blog drives inquiries for legal services.