Case Study: Household Chemicals and Cosmetics Online Store Development for Sawash

Client

Sawash is a Lviv-based brand of household chemicals and cosmetics with a wide range of home, personal care and hygiene products. The company sells both retail and wholesale, so the online store had to be convenient for retail shoppers and wholesale clients alike, and to increase online sales.

Challenges

The old online store needed an upgrade: it had to become modern, fast and convenient, with a better catalog structure and higher conversion.

Buyers include retail customers ordering products for home delivery, wholesale partners and stores, beauty professionals and beauty salons, and online shoppers who value speed and easy checkout on mobile.

More orders: a smoother path from product search to payment.
A clear catalog: filters, sorting and fast search.
Customer retention: a loyalty program with cumulative discounts and separate terms for wholesale buyers.
Growth from search: more organic traffic.

Solution

Analysis of the old site. We studied the catalog structure, user behavior and the competitive landscape.
Redesign of key pages. We updated the home page, categories, product page, cart and checkout with a focus on simplicity and speed.
Filters and performance. We configured Mega Filter PRO for convenient product selection and Lightning Cache for fast page loading.
Wholesale and loyalty. We implemented a wholesale buyer and cumulative discount system, multilingual support (UA/RU) and multicurrency support (UAH/EUR).
Migration and support. We migrated data from the old version of the site, connected LiqPay and automatic Nova Poshta shipping cost calculation, and provided technical support and stability monitoring after launch.

Results

+35% orders in the first three months after release.
+60% organic traffic in the first quarter.
48% faster page loading thanks to Lightning Cache.
Faster product selection and higher conversion thanks to the new filters.
A loyalty system for wholesale clients and cumulative discounts.

Technical details

Platform: OpenCart 3.0, PHP 7.2, MySQL; Mega Filter PRO, SeoGen, Lightning Cache and blog modules.
Integrations: LiqPay, Nova Poshta, Google Analytics 4, Google Tag Manager.

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