GOODLIKE Online Bike Store Case Study

Client

GOODLIKE is a Ukrainian online store selling bicycles and components: mountain, city, kids' and electric bikes, plus accessories for them. The store stands out for its wide product range, flexible pricing and a gift with every order. The store focuses on user convenience, service quality and fast delivery across Ukraine.

Challenges

GOODLIKE needed a convenient and visually appealing online store that helps shoppers quickly find the right model among a large assortment and motivates them to buy on their very first visit.

The store's customers are cycling enthusiasts, professional athletes, bike workshops and service centers buying parts wholesale, and parents choosing kids' bikes.

An effective sales channel: a store that highlights the brand's uniqueness.
Fast product search: a catalog of bicycles and accessories with convenient filtering.
Consultations and orders without delays: contact forms and inquiry processing in a CRM.
A head start on search promotion: SEO preparation of the website before launch.

Solution

Niche analysis. We audited competitor websites in the cycling industry to find their weak spots and opportunities to stand out.
Catalog with detailed filtering. We built a hierarchy of categories and subcategories with filters by brand, size and price. Product pages include photos, specifications, reviews and promotion details.
Customer account with bonuses. Order history, user profile and the bonus system are available to shoppers in their customer account.
Sales integrations. We connected a CRM for automated order processing, payment and delivery methods, and moved assortment management into the admin panel.
Testing and maintenance. We ran A/B tests, checked usability, speed and security under load, and took on the project's maintenance after launch.

Results

A full-fledged online store with a catalog of bicycles, parts, apparel and accessories.
Convenient product filtering by category, brand, size and price.
A customer account with order history and a bonus system.
Order processing and customer communication automated through CRM integration.
A website prepared for search engine promotion.