HeelsHub Dancewear Ecommerce Store Case Study

Client

HeelsHub is the online store of the Ukrainian brand High Heels, which manufactures and sells women's dance shoes and apparel. The collections are designed for both professional and amateur dancers: for performances, training and events. The website became the brand's main platform for sales, content, search promotion and communication with customers around the world.

Challenges

The brand needed a modern, fast and convenient online store for sales in Ukraine and abroad: one that conveys the High Heels style while letting shoppers quickly find the right pair and check out in a few clicks.

HeelsHub customers are professional dancers who need shoes for performances and shows; beginners taking high heels and contemporary dance classes; coaches and studios buying shoes and apparel for their members; women for whom the brand is a fashion statement; and an international audience.

Easy shopping from a phone: responsive design and checkout with as few steps as possible.
Quick product selection: filters by type, color, heel height, size and collection.
Repeat sales: cumulative bonuses, discounts for regular customers and remarketing.
International sales: Ukrainian, English and Russian versions and payment in hryvnia, dollars and euros.
Visibility in Google: a site structure built around key search queries.

Solution

A structure built for the product range. We analyzed the online market for fashion shoes and apparel and built a catalog with “shoes”, “apparel”, “accessories”, “new arrivals” and “collections” sections.
Photo-centered design. We developed a custom interface style focused on product photography, with a clean layout and easy navigation. Images are optimized and sharp on high-density screens.
Filters and a short checkout. The catalog runs on OCFilter with filters by heel height, size and other parameters. Simple Checkout shortened the checkout process, and OCDEV SMS sends the customer a confirmation right away.
Retention tools. Customer account, wishlist, product comparison and a bonus program. Prices and products update automatically via ManyFeed, and GA4, GTM, Meta Pixel and SP Remarketing provide data for analytics and remarketing.
Pre-launch testing. We tested responsiveness, checkout, SMS notifications and all language versions. Thanks to Jet Cache and image optimization, the site scores over 90 on PageSpeed.

Results

+38% online orders in the first two months after launch.
+27% repeat sales thanks to the bonus program and remarketing.
90+ PageSpeed score and stable performance under high traffic.
Key queries (“dance shoes”, high heels) rank in the Google TOP 10.
Fewer abandoned carts after implementing Simple Checkout.

Technical details

Platform: OpenCart 3.0.2.0, PHP, MySQL; OCFilter PRO, Simple Checkout, SeoGen, Microdata PRO, Jet Cache modules.
Integrations: Google Analytics 4, Google Tag Manager, Meta Pixel, SP Remarketing, ManyFeed, OCDEV SMS.

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