IKURA Food Delivery Website Case Study

Client

IKURA is a Ukrainian chain of Japanese restaurants and delivery services: sushi, rolls, pizza and WOK dishes. The brand operates in various cities across Ukraine and is developing both local restaurants and online delivery. The redesigned website was meant to strengthen the digital brand and enable expansion into other regions or franchise models.

Challenges

The chain decided to scale delivery and refresh its online presence. It needed a fast website that sells conveniently on a phone — over 70% of users come from mobile — while syncing with internal order processing and logistics systems.

The service's audience includes office workers ordering lunch, young families placing large evening orders, discount-sensitive students and corporate clients.

Ordering in a few clicks: no registration, from any device.
A standout brand: a vibrant design that sets IKURA apart from competitors.
Smooth delivery: geolocation, time selection, connection with the call center.
A unified order system: syncing the kitchen, delivery and administration.
Search visibility: a foundation for SEO promotion and scaling.

Solution

The ordering flow at the center. We analyzed competitors and user behavior and designed the path from first visit to payment with a minimum of steps. Menu pages were refined based on A/B test results.
Visuals that sell. A vibrant interface focused on food photos, promotions and reviews, with custom icons and animations. Everything is adapted for smartphones and tested on iOS and Android.
A custom system instead of an off-the-shelf CMS. The site was built from scratch on Laravel and Vue.js to implement precise ordering logic. The internal admin panel manages orders, dishes and delivery zones, and administrators receive push notifications about new orders.
Delivery integration. Google Maps geolocation, address suggestions, delivery time selection, data exchange with the call center, LiqPay online payment and loyalty systems.
Speed despite heavy graphics. We optimized images and page rendering and ran functional and load tests before release.

Results

+52% conversions from mobile traffic.
40% less time to place an order.
+31% repeat orders thanks to purchase history and push reminders.
Up to 1.2 s page load time despite a large number of photos.
Operators, delivery and the kitchen work in one system thanks to the logistics and CRM integration.

Technical details

Platform: custom system built on Laravel (PHP), Vue.js, MySQL, Tailwind CSS.
Integrations: Google Maps, call center API, LiqPay, loyalty systems.
Promodex team: 8 specialists — project manager, UI/UX designer, front-end and back-end developers, DevOps, QA engineer, SEO specialist and content manager.

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