Stream Market Wholesale Store Case Study

Client

Stream Market is a Ukrainian wholesale online store of construction, household, renovation and agricultural goods. The company has its own logistics, more than 100,000 items in its catalog and a flexible discount system, and it works with wholesale and retail buyers as well as directly with manufacturers.

Challenges

Stream Market needed a wholesale online store where a B2B customer can quickly find what they need among more than 100,000 items, see their discounts and place an order fast.

Key buyers are retail store owners, construction companies, agricultural enterprises, repair and installation services, and regional wholesalers who need large shipments with delivery.

Fast search across a large assortment: a multi-level catalog with filters and sorting.
Retaining regular customers: a loyalty program and wholesale prices based on volume and status.
Easy repeat orders: a customer account with history, discounts and 1-click ordering.
Delivery automation: logistics modules for shipments across Ukraine.
Ready for advertising: an SEO foundation and preparation for Google Ads campaigns.

Solution

We started with the market. We studied wholesale online stores of construction and household goods to define the functional requirements and Stream Market's advantages.
A category tree built for the assortment and search. We built the catalog structure based on both the client's product database and keyword research, with filters by category, brand and specifications.
An interface for regular purchasing. The customer account provides quick access to order history, repeat purchases, discounts and bonuses.
Logistics and order records. We connected delivery modules and the internal order management system so that processing and shipping run automatically.
Launch and support. We checked performance and mobile behavior, deployed the site to hosting and stayed on for technical support and further optimization.

Results

More than 100,000 items of construction, household and home goods in an easy-to-use catalog with filters.
Purchasing automated for a large number of business customers.
A bonus system and flexible wholesale prices based on purchase volume and customer status.
Order records and logistics run in a single system.
The site is ready for promotion in search and for Google Ads campaigns.

Technical details

Platform: OpenCart 3, PHP, MySQL, Bootstrap with custom components.
Integrations: delivery services, bonus system, internal order and logistics management system.
Promodex team: 8 specialists: project manager, UI/UX designer, front-end and back-end developers, DevOps engineer, SEO specialist, QA engineer and content manager.

Every project is unique. Let’s estimate yours.

Send us a request and get a clear cost estimate today.

Estimate my project